Mistakes to Avoid When Migrating a Site
Posted: Tue Dec 03, 2024 9:41 am
Migrating a site is a delicate step that involves modifying a website. Generally, it concerns the following reasons: modification of the architecture, migration from HTTP to HTTPS , change of CMS , change of host, choice of a new domain name and a geographic extension or simple merging of pages. Migration (also called redesign of a site) is dreaded by many website owners. Indeed, the migration of a website , if it is poorly done technically, can lead to a more or less significant loss of visibility. Here are the mistakes to avoid to succeed in a redesign without loss of SEO .
Site migration, what is it?
Mistakes to Avoid When Migrating a Site
The benefits of an SEO overhaul
Website migration and redesign: demand the expertise of an SEO agency
Site migration, what is it?
Site migration is defined as a change in the structure of a site . It can take many forms. Here are the main ones.
merging website content to avoid cannibalism;
changing one or more URLs: 301 , 302 redirects or permanent deletion;
change the UX design to provide a better user experience;
changing the architecture of the website: better navigation, creation of new pages, sub-menus or sub-categories;
migration from HTTP to HTTPS ;
the change of domain name;
the choice of a new geographical extension;
changing web host: geographically closer or greener host;
changing CMS: transforming your site into an e-commerce site algeria phone number library or choosing a new CMS better suited to your business
Migrating a website takes many forms. It depends on the choice and the importance of your desire for visibility. Generally, migration is done to obtain better SEO and to adapt as best as possible to its buyer personas.
Mistakes to Avoid When Migrating a Site
Site migration is a delicate phase. Many steps must not be forgotten upstream before starting the modifications. In addition, once the migration is done, remember to check downstream that you have not forgotten any steps. Check in your checklist that the transition has allowed you to:
backup the old site before modifying it;
copy the contents before writing them;
map URLs;
delete orphaned pages;
update internal links;
check for broken links;
check for duplicate content;
redo the internal mesh;
set up canonical tags;
update the sitemap;
check for technical bugs;
check for errors page 404 and server code 500.
The benefits of an SEO overhaul
Redesigning a site can correct multiple SEO errors . A better-adapted domain name, a secure site, better navigation, all these points, if well designed, can only increase your SXO and CRO. SEO is a set that has multiple aspects. If the technical and structural problems are corrected, your crawl and indexing by search engines will be more efficient when indexing your new site . The final results of a site migration are not measured as soon as it goes online. Indeed, Google continues to practice the "sand box and honey moon". By this, understand Google's sandbox and honeymoon. When creating a new site or a redesign, the Californian giant "tests" the site before actually indexing it. This is why the first month, during a website migration, can be random in terms of Google SEO . It takes some time for search engines to digest your new site and process it appropriately.
Site migration, what is it?
Mistakes to Avoid When Migrating a Site
The benefits of an SEO overhaul
Website migration and redesign: demand the expertise of an SEO agency
Site migration, what is it?
Site migration is defined as a change in the structure of a site . It can take many forms. Here are the main ones.
merging website content to avoid cannibalism;
changing one or more URLs: 301 , 302 redirects or permanent deletion;
change the UX design to provide a better user experience;
changing the architecture of the website: better navigation, creation of new pages, sub-menus or sub-categories;
migration from HTTP to HTTPS ;
the change of domain name;
the choice of a new geographical extension;
changing web host: geographically closer or greener host;
changing CMS: transforming your site into an e-commerce site algeria phone number library or choosing a new CMS better suited to your business
Migrating a website takes many forms. It depends on the choice and the importance of your desire for visibility. Generally, migration is done to obtain better SEO and to adapt as best as possible to its buyer personas.
Mistakes to Avoid When Migrating a Site
Site migration is a delicate phase. Many steps must not be forgotten upstream before starting the modifications. In addition, once the migration is done, remember to check downstream that you have not forgotten any steps. Check in your checklist that the transition has allowed you to:
backup the old site before modifying it;
copy the contents before writing them;
map URLs;
delete orphaned pages;
update internal links;
check for broken links;
check for duplicate content;
redo the internal mesh;
set up canonical tags;
update the sitemap;
check for technical bugs;
check for errors page 404 and server code 500.
The benefits of an SEO overhaul
Redesigning a site can correct multiple SEO errors . A better-adapted domain name, a secure site, better navigation, all these points, if well designed, can only increase your SXO and CRO. SEO is a set that has multiple aspects. If the technical and structural problems are corrected, your crawl and indexing by search engines will be more efficient when indexing your new site . The final results of a site migration are not measured as soon as it goes online. Indeed, Google continues to practice the "sand box and honey moon". By this, understand Google's sandbox and honeymoon. When creating a new site or a redesign, the Californian giant "tests" the site before actually indexing it. This is why the first month, during a website migration, can be random in terms of Google SEO . It takes some time for search engines to digest your new site and process it appropriately.