Reasons why your brand is greener with email marketing
Posted: Tue Dec 03, 2024 9:39 am
Using an email marketing tool is beneficial for multiple reasons . In this case, we will focus on those of an ecological nature and resource optimization, which are the subject of this article, and on the social perception of the brand itself .
It should be noted that the 2030 Agenda , as reflected in the UN SDGs (Sustainable Development Goals) , is a global roadmap . But this issue has a lot to do with growing social awareness. World Car-Free Day is an example of how this awareness of reducing emissions is becoming increasingly important.
Remember that it is not only about achieving an objective result, but also about making it perceived by your potential buyers. Email marketing is key to mozambique business email list helping your brand become greener. Take note, this information will interest you and it will be easier to understand why it is a good option:
1. Lower impact on the carbon footprint
Replacing paper with email is one of the most important ways to reduce your carbon footprint. Not surprisingly, fewer trees will have to be cut down , which exponentially reduces your carbon footprint. This is a good reason to replace paper with email, since 85% of Internet users regularly check their email .
#ctaText??# 4 common email marketing mistakes
The production of one kilogram of paper generates approximately 3.3 kilograms of CO2 ; on the other hand, the pollution generated by sending one email is 20 grams . In practice, to achieve the same level of pollution, 165 emails would have to be sent. This means that if you want to contribute in practice to a greener world, this is an option.
On the other hand, there is another equally important issue, which is the volume of effectiveness of the medium. The Return on Investment (ROI) of this marketing method is up to 200% higher than other media such as television, radio or paper. This confirms a theory that also serves ecological purposes: less is more.
2. Greater social awareness of the population
Social awareness of the population regarding the environment is growing. Moreover, the younger population coincides with those who use the Internet more frequently , so there is a coincidence of interests.
Environmental awareness is an issue that has a special impact on young people . It should be noted that 66% of members of the Millennial generation prioritize sustainability over price in products. And there is no doubt that marketing actions also have weight in decision-making. The use of paper can be a factor contrary to the reputation and image of your company.
Therefore, it is advisable to consider the systematic implementation of email marketing actions for your daily communications. Of course, you will have to study the main characteristics of your target; being a green brand is generally well received, but you will have to check that this communication is in line with your objectives.
Also, keep in mind that the Millennial population , as well as generations Y and Z, are accustomed to using email . As a result, you will have no problem reaching out to whoever you want.
#ctaText??# Transactional Emails: Don't Miss This Marketing Opportunity
A brand is greener with email marketing , both in objective terms and in the social perception of it. And, if you have the right tool, it will be easier to make this premise a reality. Therefore, the use of an email marketing solution will be useful for you to reach new recipients.
It should be noted that the 2030 Agenda , as reflected in the UN SDGs (Sustainable Development Goals) , is a global roadmap . But this issue has a lot to do with growing social awareness. World Car-Free Day is an example of how this awareness of reducing emissions is becoming increasingly important.
Remember that it is not only about achieving an objective result, but also about making it perceived by your potential buyers. Email marketing is key to mozambique business email list helping your brand become greener. Take note, this information will interest you and it will be easier to understand why it is a good option:
1. Lower impact on the carbon footprint
Replacing paper with email is one of the most important ways to reduce your carbon footprint. Not surprisingly, fewer trees will have to be cut down , which exponentially reduces your carbon footprint. This is a good reason to replace paper with email, since 85% of Internet users regularly check their email .
#ctaText??# 4 common email marketing mistakes
The production of one kilogram of paper generates approximately 3.3 kilograms of CO2 ; on the other hand, the pollution generated by sending one email is 20 grams . In practice, to achieve the same level of pollution, 165 emails would have to be sent. This means that if you want to contribute in practice to a greener world, this is an option.
On the other hand, there is another equally important issue, which is the volume of effectiveness of the medium. The Return on Investment (ROI) of this marketing method is up to 200% higher than other media such as television, radio or paper. This confirms a theory that also serves ecological purposes: less is more.
2. Greater social awareness of the population
Social awareness of the population regarding the environment is growing. Moreover, the younger population coincides with those who use the Internet more frequently , so there is a coincidence of interests.
Environmental awareness is an issue that has a special impact on young people . It should be noted that 66% of members of the Millennial generation prioritize sustainability over price in products. And there is no doubt that marketing actions also have weight in decision-making. The use of paper can be a factor contrary to the reputation and image of your company.
Therefore, it is advisable to consider the systematic implementation of email marketing actions for your daily communications. Of course, you will have to study the main characteristics of your target; being a green brand is generally well received, but you will have to check that this communication is in line with your objectives.
Also, keep in mind that the Millennial population , as well as generations Y and Z, are accustomed to using email . As a result, you will have no problem reaching out to whoever you want.
#ctaText??# Transactional Emails: Don't Miss This Marketing Opportunity
A brand is greener with email marketing , both in objective terms and in the social perception of it. And, if you have the right tool, it will be easier to make this premise a reality. Therefore, the use of an email marketing solution will be useful for you to reach new recipients.