Set Up Customized Email Subscription Options
Posted: Tue Dec 03, 2024 9:34 am
Not only will allowing people to unsubscribe reduce the email list management burden on your end, but it will also lower your chances of getting marked as spam when frustrated unsubscribers can’t figure out how to opt-out of future communication with you. If you wanted to, on the unsubscribe page, you could suggest that they follow you on your social media channels to stay in touch in the future.
#5
Determining the optimal frequency to send emails to your recipients can austria business email list be a balancing act. You want to stay fresh in their minds without becoming overbearing. Finding this sweet spot is tricky, especially since some recipients may want to hear from you less often than others.
Additionally, subscribers may prefer different types of content. Some prospects may enthusiastically welcome your promotional emails each week, while others may only want to stick around for your monthly email newsletter.
Giving your email list recipients the ability to customize their subscription settings can keep them happily on your list. Let your recipients select the email type and frequency of communication they like best. You can ask them to share their subscription preferences:
Within the original email signup form
On a separate landing page that you link to in each email
In an email directly
Before they confirm they want to unsubscribe
#6 Segment Your Email List
Engagement is the cornerstone of a healthy email list. One way you can stimulate more is by employing segmentation. Segmented emails earn significantly more revenue than general emails, largely because they’re better at capturing readers’ attention and engaging them long enough to guide them to your CTA.2
So, what is segmentation? It simply means sending different emails to various sub-groups within your contact list rather than blasting everyone with the same, generic email. In doing so, you can tailor your message with greater precision and include more personalization, which should ultimately lead to more engagement and conversions.
Depending on the makeup of your email list, you may want to segment by:
Engagement level
Business size
Location
Age
Gender
Interests
Actions taken on your website
Location within your lead funnel
#5
Determining the optimal frequency to send emails to your recipients can austria business email list be a balancing act. You want to stay fresh in their minds without becoming overbearing. Finding this sweet spot is tricky, especially since some recipients may want to hear from you less often than others.
Additionally, subscribers may prefer different types of content. Some prospects may enthusiastically welcome your promotional emails each week, while others may only want to stick around for your monthly email newsletter.
Giving your email list recipients the ability to customize their subscription settings can keep them happily on your list. Let your recipients select the email type and frequency of communication they like best. You can ask them to share their subscription preferences:
Within the original email signup form
On a separate landing page that you link to in each email
In an email directly
Before they confirm they want to unsubscribe
#6 Segment Your Email List
Engagement is the cornerstone of a healthy email list. One way you can stimulate more is by employing segmentation. Segmented emails earn significantly more revenue than general emails, largely because they’re better at capturing readers’ attention and engaging them long enough to guide them to your CTA.2
So, what is segmentation? It simply means sending different emails to various sub-groups within your contact list rather than blasting everyone with the same, generic email. In doing so, you can tailor your message with greater precision and include more personalization, which should ultimately lead to more engagement and conversions.
Depending on the makeup of your email list, you may want to segment by:
Engagement level
Business size
Location
Age
Gender
Interests
Actions taken on your website
Location within your lead funnel