Email marketing: what changes for 2017?
Posted: Tue Dec 03, 2024 9:33 am
Reviewing the results of the actions taken throughout the year is certainly the best way to start 2017 with the most appropriate digital marketing strategies on the market. Making plans and forecasts based on the previous year is getting things right, especially since 2016 left great lessons for those who work with the internet.
Brazil is experiencing a period of great growth in digital marketing, with more and more companies finding the ideal channel to win over potential customers and close deals. Companies of all sizes are investing in this type of communication, for a variety of reasons, from investment costs to the accuracy of the results obtained .
The urgency to invest heavily in digital media is particularly evident due to the restaurant email list evident growth in the number of Internet users in Brazil, and even more so due to the rapid evolution of access via mobile devices.
Investing in the online market should be considered mandatory in the strategies of companies that intend to survive in 2017, including as a means of overcoming the current economic crisis.
Email Marketing Trends for 2017
There are several assumptions and theories about what will change in 2017 for those who work with the internet, but one of them is certain: email marketing will be a great ally, if used correctly.
Email should be designed and used as a relationship marketing strategy, explored with segmentation and assertiveness. From 2017 onwards, we must forget about email marketing as a mass communication vehicle.
Personalizing and segmenting campaigns is the great differentiator of competitive digital marketing. In addition, every email marketing action must be designed for all types of access, and therefore must be responsive.
See the main trends in effective email marketing for 2017:
Relevant Content
Email is by far the best corporate communication tool in the world. Therefore, email marketing will continue to grow strongly in 2017, and should be respected and used extensively by those who want to generate leads and sales.
Email marketing, however, needs to have relevant and attractive content for those who receive it, after all, the user still has the option to deactivate the receipt, with just one click. It is important to focus on content that captivates the reader and forget about invasive promotions.
Custom lists
Sending email marketing should be a strategic and responsible act. There is no point in using this tool if the content is sent to large lists, without any criteria or behavioral studies.
Creating personalized email lists based on goals is the first step to successful email marketing results. Behavior targeting is the key to getting users closer to your brand, and segmentation can start, for example, from the source of the lead.
A condition that has already been widely explored is the differentiation of the list obtained with the landing page, with the e-book or another resource.
The main focus for 2017 is on interactive email cycles based on the lead's behavior on the website. For example, if a user visited a specific product tab, they will receive offers for that product, while another user who visited institutional pages will receive emails that better present the brand.
Brazil is experiencing a period of great growth in digital marketing, with more and more companies finding the ideal channel to win over potential customers and close deals. Companies of all sizes are investing in this type of communication, for a variety of reasons, from investment costs to the accuracy of the results obtained .
The urgency to invest heavily in digital media is particularly evident due to the restaurant email list evident growth in the number of Internet users in Brazil, and even more so due to the rapid evolution of access via mobile devices.
Investing in the online market should be considered mandatory in the strategies of companies that intend to survive in 2017, including as a means of overcoming the current economic crisis.
Email Marketing Trends for 2017
There are several assumptions and theories about what will change in 2017 for those who work with the internet, but one of them is certain: email marketing will be a great ally, if used correctly.
Email should be designed and used as a relationship marketing strategy, explored with segmentation and assertiveness. From 2017 onwards, we must forget about email marketing as a mass communication vehicle.
Personalizing and segmenting campaigns is the great differentiator of competitive digital marketing. In addition, every email marketing action must be designed for all types of access, and therefore must be responsive.
See the main trends in effective email marketing for 2017:
Relevant Content
Email is by far the best corporate communication tool in the world. Therefore, email marketing will continue to grow strongly in 2017, and should be respected and used extensively by those who want to generate leads and sales.
Email marketing, however, needs to have relevant and attractive content for those who receive it, after all, the user still has the option to deactivate the receipt, with just one click. It is important to focus on content that captivates the reader and forget about invasive promotions.
Custom lists
Sending email marketing should be a strategic and responsible act. There is no point in using this tool if the content is sent to large lists, without any criteria or behavioral studies.
Creating personalized email lists based on goals is the first step to successful email marketing results. Behavior targeting is the key to getting users closer to your brand, and segmentation can start, for example, from the source of the lead.
A condition that has already been widely explored is the differentiation of the list obtained with the landing page, with the e-book or another resource.
The main focus for 2017 is on interactive email cycles based on the lead's behavior on the website. For example, if a user visited a specific product tab, they will receive offers for that product, while another user who visited institutional pages will receive emails that better present the brand.