Should contextual advertising be stopped during holidays?
Posted: Wed Dec 18, 2024 10:30 am
Ahead of the weekend - watch out for your pocket! Don't make a decision to turn off advertising campaigns during the holidays without analyzing the situation. Let's figure it out!
Aksi Marsovich
Intergalactic expert
Don't make a decision to turn off advertising campaigns during the holidays without analyzing the situation. Let's figure it out!
How do you know if advertising will not be effective?
1. Evaluate the statistics of demand during holidays for 100% active phone number list the main key queries. The great and wonderful Yandex Wordstat will help you with this.
2. Analyze your site traffic during holidays using Yandex.Metrica/Google Analytics.
3. Answer yourself honestly to a few questions:
Can you process requests and calls on holidays?
Will your customer wait for the product or service after the holidays?
If you answer positively to even one of these questions, feel free to leave an advertisement!
4. What market is your product or service aimed at? In the B2B sector, expect a decline in demand, but if your clients work during the holiday season, there will be demand.
If the forecast is unfavorable on all counts, then pausing advertising is a necessary measure. This decision will protect you from ineffective spending of budgets.
Start, can't stop!
During vacations, people are ready to spend what they earned with backbreaking work, but this only works for the B2C sector. Use this opportunity!
It is worth remembering that contextual advertising is based on an auction, and when competitors suspend advertising or reduce its volume, a miracle happens to the traffic! Rates fall - the cost per click decreases, and the volume of traffic increases.
Business niches that will 100% earn money during the holidays:
gifts and everything related to them;
delivery of food and groceries;
medical goods and services;
entertainment services (cinemas, restaurants, travel agencies, etc.);
cleaning services;
video games.
Aksi Marsovich
Intergalactic expert
Don't make a decision to turn off advertising campaigns during the holidays without analyzing the situation. Let's figure it out!
How do you know if advertising will not be effective?
1. Evaluate the statistics of demand during holidays for 100% active phone number list the main key queries. The great and wonderful Yandex Wordstat will help you with this.
2. Analyze your site traffic during holidays using Yandex.Metrica/Google Analytics.
3. Answer yourself honestly to a few questions:
Can you process requests and calls on holidays?
Will your customer wait for the product or service after the holidays?
If you answer positively to even one of these questions, feel free to leave an advertisement!
4. What market is your product or service aimed at? In the B2B sector, expect a decline in demand, but if your clients work during the holiday season, there will be demand.
If the forecast is unfavorable on all counts, then pausing advertising is a necessary measure. This decision will protect you from ineffective spending of budgets.
Start, can't stop!
During vacations, people are ready to spend what they earned with backbreaking work, but this only works for the B2C sector. Use this opportunity!
It is worth remembering that contextual advertising is based on an auction, and when competitors suspend advertising or reduce its volume, a miracle happens to the traffic! Rates fall - the cost per click decreases, and the volume of traffic increases.
Business niches that will 100% earn money during the holidays:
gifts and everything related to them;
delivery of food and groceries;
medical goods and services;
entertainment services (cinemas, restaurants, travel agencies, etc.);
cleaning services;
video games.