Vladimir Loparev
Commercial Director
Email marketing is one of the most effective channels for attracting customers. According to research, the return on investment in email marketing can reach 4200%. This is six times more effective than any other advertising source.
However, sending out promotional emails manually is inefficient whatsapp data because it takes a lot of time. If you distribute emails manually, you won’t always be able to hit the “send” button at the perfect moment to engage your audience. Also, we mustn’t forget that we will need to personalize the subject and text of each message that will be sent to your recipients.
By automating your mailing, you save your labor costs and also increase your chances of reaching your potential audience at the right time.
We'll cover how email automation works, why it's useful, and how to make it part of your marketing strategy.
What is email marketing automation?
This is the process of automatically sending emails to multiple recipients using services that allow you to personalize the content of the emails for each client, as well as evaluate the effectiveness of the advertising campaign.
Email marketing ensures that everyone receives the right message at the right time. This approach ensures maximum engagement, which ultimately leads to conversion.
To achieve the greatest efficiency, you can integrate mailing automation services with CRM and analytics systems. This will allow you to automatically generate personalized letters. They are compiled based on the history of interaction with the client and his interests (order history, abandoned carts, birthday discounts, etc.).
Email Marketing Automation in Practice
Let's say we have a task: to attract a certain number of potential clients from different regions of the country. We set up and produce a mailing in such a way that recipients, being in different time zones, receive messages at the time of day when they are most likely to open them.
You can personalize the content of each message by including the recipient's name in the subject line. You can also mention a local event in the body based on the region each recipient is located in.
