SEO Trends in 2022

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rakibhasan542
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SEO Trends in 2022

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To develop the most effective and optimal promotion strategy, it is necessary to be aware of new SEO trends. Taking them into account, you can build the most effective business development plan in search engines.

Ksenia Buevich
Head of SEO and Administration Department
Search engine optimization strategy regularly requires adjustments, improvements and updates, as well as the implementation of modern innovative approaches.

To develop the most effective and optimal promotion whatsapp database strategy, it is necessary to be aware of new SEO trends. Taking them into account, you can build the most effective business development plan in search engines.

To promote a website in 2022, you need to know, understand, and be well-versed in the search engine results ecosystem.

Below is a list of the top SEO trends for 2022.

Video content
SEO trend of recent years, which is gaining momentum. Popular platforms (Youtube, Tiktok, Instagram) have a multi-million audience of visitors. The Statista platform has posted the results of a survey, according to which approximately 27% of people spend about 10 hours a week watching videos.

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Video content is an attractive, easy-to-understand format for conveying information. It allows you to increase engagement and conversion metrics, and also contributes to a significant increase in sales.

If you are going to use this trend in your SEO strategy for 2022, first of all, you need to think about the technical optimization of your video content. It should have the right format, optimal weight, good loading speed, prescribed tags, keywords, etc. If possible, you need to consider the design, the presence of a preview, playlist, subtitles, as well as the optimization of the text description of the videos.

Voice search
According to research conducted by Emarketer (USA), in recent years, more and more users have been actively using voice assistants in everyday affairs. They often use Siri, Alice, Google Assistant, as well as voice input on the keyboard when forming queries in search. With the modern pace of life, this is much more convenient and faster than typing text manually. This technology is promising. It will progress and become more and more popular in the coming years.

When building a strategy for the next year, you should think about the correct optimization of content so that it answers the voice query as accurately as possible. Only after that should you select key phrases.

Local SEO
Local SEO is an important promotion area in 2022. It involves promoting a website using geo-dependent queries, when the user's location, city or region is indicated along with the search phrase. In the Google search engine, about 46% of all queries are local.

For low-frequency queries, search engines primarily provide local companies and organizations. Optimizing your site for a local audience is extremely important if you want to have a significant advantage over your competitors in global search.

Indicating the company address in the footer of the site, registration in Yandex. Business, Google My Business, online maps and geoservices are important elements of local SEO. You also need to regularly work with your reputation, namely, pay special attention to reviews and respond to them in a timely manner.
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