And look: following these market movements is not as difficult as it seems, especially in online actions that generate thousands of data points daily. The use of technological tools helps in this process and shows several valuable insights about “trends”, changes in consumer behavior, new media and so on.
In addition, it is worth keeping an eye on specialized websites and blogs — such as Reclame AQUI. If you want to know all the latest news about digital marketing to sell more, just stay here because we will show you the main trends. Check it out!
Trends from previous years that continue to rise
Digital marketing is made up of a set of strategic actions in the online environment. And since this territory is constantly innovating, new things appear almost daily. Even so, there are several tactics that began to be used years ago that have become established and will continue to be strong in 2022. They are:
content marketing;
mobile marketing;
AMP;
WhatsApp marketing;
big data;
voice search;
chatbot;
product marketing;
podcasts ;
video marketing ;
interactive content;
referral marketing.
Top Digital Marketing Trends to Sell More in 2022
The goal of all innovation in digital marketing is the same: to make the consumer experience more fluid, enjoyable and safe. That’s why technologies are constantly evolving.
Some of the trends we will show below were already on lists from previous years, but now they are emerging with important new features to improve strategies. Check it out!
Slow content for Digital Marketing
Since marketing has been on the rise for over 10 years, the spain business fax list internet is full of content — and that’s not a bad thing. The problem is that many people focus on quantity with clickbait and leave quality to be desired.
Slow content is longer and more in-depth to better respond to search intentions. Therefore, slow content slows down the frenetic production of content and shifts the focus to the quality of productions with guest posts from experts, research and lots of relevant information.
Social Commerce
The use of social networks to sell is nothing new. However, users usually have to leave the app to close the sale on e-commerce. To make the consumer journey easier, the main networks are investing in more robust social commerce resources.
WhatsApp, for example, has implemented the WhatsApp Pay feature to make financial transactions on the app. Instagram has already announced the launch of features to close purchases on the platform itself. Therefore, the trend is that the volume of sales generated on social networks will grow even more.
TikTok and Instagram
You already know that social media is an essential feature for e-commerce , right? Well, TikTok and Instagram stand out because they are excellent video marketing tools.
According to a survey by Kantar IBOPE Media , video consumption hit a record high in 2020: 99% of Brazilians watched audiovisual content on TV or the internet. As this type of media is a trend, it is interesting to invest in strategies in this area to win over consumers there.
Influencer Marketing
All it takes is for social media influencers to use a product for sales to increase. The reason for this movement is simple: social proof. Consumers trust the recommendations of these personalities and want to have the same positive experiences.
However, in recent years, brands have been eyeing a new type of influencer: people who produce niche content. Despite having fewer followers, micro-influencers have much more engaged fans. Furthermore, because of segmentation, it is possible to reach a more specific audience with greater conversion potential.
Hybrid events
Events are slowly starting to happen again: major festivals, conferences, corporate events, and so on. However, even after in-person activities resume, the trend is for many of these ceremonies to be held in a hybrid format, that is, with a mix of remote and on-site events. This is an opportunity to attract a new audience that is unable or unwilling to travel.
General Data Protection Law (LGPD)
The goal of the LGPD is to guarantee user privacy. In fact, to comply with the legislation, Google announced the end of third-party cookies by 2023. Therefore, 2022 will be a year for companies to find alternatives for data collection.
For those who are unfamiliar, cookies are files containing browsing data, such as login information, keywords entered in searches, and more. Websites use this data to personalize experiences. Third-party cookies are created on other people's pages to display advertisements and track conversion data.
Mind you, this feature isn't bad. However, with all the concern about protecting users and increasing information security, it's necessary to ensure that consumers have the autonomy to decide whether or not they want to share their personal information.
User Generated Content (UGC) in Digital Marketing
User Generated Content is nothing more than content generated by the user. Ratings and reviews on e-commerce pages, for example, count as the consumer's own production.
There is no doubt that this type of content is essential for online store sales. After all, customer opinions contribute to the decision-making of other buyers.
However, there is something new here: at the end of 2021, Google announced the Product Review Update . The update will use e-commerce reviews as a ranking criterion. In other words, pages with review systems will have a better positioning in organic search results.
But it’s not enough to implement the tool and fill the page with fake reviews, you know? It’s essential to maintain transparency in the process and ensure that the reviews are true. That’s where RA Trustvox comes in, an independent platform that collects, audits and publishes reviews on e-commerce sites. The reviews are validated and verified, which makes the content much more reliable.
Investing in the main digital marketing trends is essential to keep your business up to date and sell more. However, remember to focus on the quality of the tools and content generated, okay? After all, if you implement innovative strategies incorrectly, you won't be able to take full advantage of the resources you use.
So, did you like the main digital marketing trends? So, how about learning a little more about the review and evaluation process? Get to know RA Trustvox and learn how to win new customers!
