However, competition in the digital world is fierce. Keep in mind that to sell online, it is not enough to simply create an online store and make your products available. In other words, you need some strategies and best practices to increase your store's sales.
Ways to increase sales in your online store
Now, if you are wondering what the strategies are and how to put them into practice, we have separated some actions that can help you expand your store in the digital world.
SEO Optimization
Research now confirms the importance of using search engine SEO techniques. The first step is to check whether your e-commerce platform provider has optimized solutions to ensure your store is relevant in organic searches.
So, thinking about the marketing strategy, we have separated some important points to work on:
Work on your product page. It needs to convey credibility and have an adequate description of your product, good photos, and a layout that makes it easy for the user to purchase.
Make strategic use of keywords. They should be present in your product descriptions, titles, tags, meta descriptions, and even in images.
Watch out for broken links and loading speed.
Email marketing
Email marketing can be considered a traditional marketing strategy, however, when well implemented, it can result in good sales conversions.
Therefore, it is necessary to have a good base of new zealand business fax list interested customers who came from both your online store and social networks. But remember, when sending emails, do not focus only on the commercial aspect, but send content that adds value.
Additionally, email marketing provides the ease of automation for communicating with customers, thus giving you more time to focus on other strategies while emails are being sent.
Marketing strategies can be divided into different formats and funnel moments, such as newsletters, promotional, celebratory, seasonal and welcome emails.
Finally, don't forget to track the metrics and results of these shipments.
Paid Media Tools
Sometimes, advertising your e-commerce can increase your store's traffic and boost your sales even more. There are several ways to advertise your online store, but the most positive and affordable ones are Facebook Ads and Google Ads.
In short, Facebook Ads is a space linked to Facebook and Instagram. There are several types of ads, such as stories, posts, and even a format to start a conversation on Messenger. Google Ads, on the other hand, is the advertising platform of Google, the main search engine. In it, you will find several formats, such as: Banners on websites that impact your target audience, remarketing, Google Shopping, among others.
Finally, if you still don't have knowledge in the area of ad management, don't worry, both Google and Facebook offer courses that range from basic to advanced.
Social media
Social media can be an excellent strategy for positioning your brand, maintaining direct contact with your customers, and boosting sales.
However, for your company's social media to generate positive results, it is important to maintain consistency and publish relevant content. Your brand's social media cannot become just a product showcase. In this sense, use the platforms as a communication channel through which you can create a connection between brand and customer.
A really cool tip is to show your company's day-to-day activities, tips on how to use products, post customer feedback, open question boxes to explore customer doubts, and much more.
Sales promotions
Promotions for your e-commerce business can definitely boost your sales. Promotional activities are extremely important for retail, and of course, it’s no different in digital.
Pay attention to special dates or create exclusive campaigns for your brand to attract the attention of your target audience. To help you, we have put together some tips that can boost your promotional actions:
Discount coupon: For a first purchase, for referrals, for the launch of new products, for a birthday or for a commemorative date;
Free or promotional shipping: Determine regions where the promotion can be applied, or use a platform that can give you a higher profit margin related to shipping
Gifts: Purchases above a certain amount, if a customer refers another customer.
Reputation
Above all, reputation, feedback and reviews count a lot when it comes to making a purchase. Before finalizing any purchase, the customer goes through a journey in which they look for indicators that show the reputation to understand the credibility that the company has.
Of the 30 million unique hits per month received on Reclame AQUI, 55% are from consumers researching a brand before buying. Of these, 20% intend to buy within the month.
In other words, seeking information before closing a deal is a behavior that is gaining more and more ground and is facilitated by the internet, and the platform that receives reports every day has become a reference. That is why it is so important to be aware of your reputation.
Furthermore, it is important to always make all communication channels available so that they can easily contact you if they have any problems or questions. And remember, the faster you respond, whether through your communication channel or through Reclame AQUI, the more trust and credibility you will convey to your consumer.
See how Reclame AQUI products can help you on this journey.
After sales
Finally, one of the most important steps to increase your sales within your e-commerce is knowing how to retain your customers. A good after-sales strategy can be the turning point for your store and create new promoters. In other words, customers who, in addition to buying from your brand, recommend you to other potential customers.
So, never forget to break down the final steps that may occur after a purchase and create effective strategies for each of them.
In conclusion, creating good marketing strategies for e-commerce can make a difference to your store's performance, so organize yourself to take care of this area with due attention.
