Email openings on mobile devices have increased by more than 180% in recent years , so it is clear that email is a great communication channel for both marketers and consumers. These interactions become even more personal and close with this new device. A device that forces email marketing professionals to adjust digital communications to a new way of accessing users.
Apple Watch
Source: http://www.apple.com/es/watch/
The main goal of Apple Watch is not to offer a lot of textual information, but to offer more color, simplicity, graphics, or even animations. The goal is to provide convenience to the user . To provide relevant information in the fastest and most concise way. For this very reason, email marketing professionals will have to come up with an email strategy that has these characteristics in mind.
When it comes to notifications, there are several turkmenistan business email list options to display a richer amount of information to the user. Apple Watch includes both “short-look” and “long-look” interfaces. What differentiates one from the other? The “short-look” interface is a non-scrolling screen that displays all the information at once. On the other hand, the “long-look” interface is a scrolling screen that allows you to scroll through the screen.
Marketers can provide a rewarding user experience by combining Apple Watch-matched email and creative notifications. For this device to be effective, it will need to be creative and eye-catching so that the text alone has a positive impact on the consumer.
However, there are some limitations of Apple Watch that directly affect Email Marketing campaigns:
Apple Watch has a plain text format, meaning text without images, styling, or hyperlinks (the opposite of HTML)
Links don't work in plain text messages, which means Apple Watch doesn't give you the option to interact with the email , except for addresses and phone numbers (Addresses open in the Maps app, and the phone number lets you call from your iPhone).
With such a small screen (38mm) there is less space for text, so the email copy has to be simple.
Monitoring user behavior in response to emails received on these devices will be more difficult
On Apple Watch… Less is more.
You should remember that subscribers who use Apple Watch receive less information in their emails than mobile users do. Therefore, keep the most important points of your message at the beginning of your email. Users will not be able to reply or interact with the links, but they can archive it to open later on their iPhone.
Some ideas for Apple Watch emails:
– Notification or update emails for users who sign up for events
– Flash sales: limited-time offers that create a sense of urgency
– Appointment reminders (doctor, seminar, travel…)
– Short, eye-catching announcements of new products
– Daily tip, quote or lesson to stay connected with your users
