How to encourage your customers to write reviews
Posted: Tue Dec 03, 2024 8:51 am
Perhaps you have followed the development of e-commerce in recent years. With the pandemic, this market has advanced rapidly, reaching levels that would have taken a few years to reach, and this has happened in a very short period of time.
However, this rapid growth has also triggered new consumer behavior. Today, to make your store stand out and be well-received by the public in the market, you need to invest in several resources that make your e-commerce a reference in trust, quality and security.
And one of the main ways to achieve all this is through reviews, as they generate social proof. It has been proven that 92% of consumers seek out other people's experiences during their purchasing journey. Above all, 90% of consumers say that positive reviews from other people positively influence their purchasing decision.
However, getting consumers to leave a comment is a tough, arduous and far from easy task. That’s why we’ve prepared this article with some tips to encourage your store’s brazil business fax list customers to share their shopping experience. Want to know how? Keep reading!
Why invest in reviews in e-commerce?
Getting your customers to review your products will:
Influence others to follow suit.
Give new consumers confidence in your business.
Increase your store's ranking on Google.
Increase your website traffic.
Check out other benefits that the review strategy brings to your business below:
Boosts SEO
The more people speak highly of your brand and generate links to your content, the more it establishes itself as an authority on the web. In Google's eyes, this is a sign that the brand is trustworthy, has a good reputation and deserves a good position in search results.
And with Google's new updates now in 2022, this has been reinforced, as the search engine has started to reward sites that have high-quality reviews, with the best ranking positions.
Increased credibility
E-commerce reviews not only prove the quality of products, but also generate social proof, that is, customer reports become the voice of the brand, and this strategy, in addition to helping to resolve possible doubts, increases e-commerce sales and customer satisfaction.
Answer and resolve questions
No matter how complete the product description and features are, there are some very specific questions for some consumers. Therefore, there will always be people who seek more information through reviews, such as:
if a shoe fits a size larger or smaller than normal;
the elasticity of a fabric and how it molds to the body;
how long it takes for a given product to generate results;
the taste of a food.
Generate Insights for new content
Capturing what people are saying about your brand also generates Insights for new content. A compliment, criticism or question that appears in the content can bring ideas for posts that communicate with the audience, since the Insight came from there.
Read also: Learn how to appear first in Google's organic search
How to encourage consumers to review products?
Provide your customer with a shopping experience beyond expectations
Delighting customers by exceeding their expectations is one of the first and most profound ways to get customers to provide feedback. In fact, this should be the homework of your business and your entire team.
When you exceed consumer expectations, your chances of receiving positive feedback are high.
Encourage reviews when sending the product
An excellent way to encourage the customer is to include a reminder or letter when sending the product asking the customer to give their opinion not only about the product but also about the experience as a whole.
Service: the service was quick, helpful and it was possible to resolve your queries on the first contact;
E-commerce portal: is the website easy, pleasant and intuitive to navigate, as well as whether the product description was sufficient or whether more information is needed;
Interactions with the company: refers to the interaction between the customer and your brand, such as the content and emails sent.
This is the moment when you can identify flaws in your process and there is nothing better than the customer themselves to give you new insights.
Request a review by email
A good way to get a good level of engagement in responses is to send your survey via email. According to studies by DMA , 99% of consumers have the habit of checking their emails daily. Therefore, the chance of a response to your email is very high.
Ideally, the email should always be sent a few days after the customer receives the product at home.
As you read above, reviews are essential to boost your store, increase your online reputation and ensure the trust of future customers. Don't have a platform to help you with this yet?
Learn more about the platform created by those who understand credibility the most and make the most of your customer's potential. Access the link above and check out all the features and advantages that only RA Trustvox has for your business.
However, this rapid growth has also triggered new consumer behavior. Today, to make your store stand out and be well-received by the public in the market, you need to invest in several resources that make your e-commerce a reference in trust, quality and security.
And one of the main ways to achieve all this is through reviews, as they generate social proof. It has been proven that 92% of consumers seek out other people's experiences during their purchasing journey. Above all, 90% of consumers say that positive reviews from other people positively influence their purchasing decision.
However, getting consumers to leave a comment is a tough, arduous and far from easy task. That’s why we’ve prepared this article with some tips to encourage your store’s brazil business fax list customers to share their shopping experience. Want to know how? Keep reading!
Why invest in reviews in e-commerce?
Getting your customers to review your products will:
Influence others to follow suit.
Give new consumers confidence in your business.
Increase your store's ranking on Google.
Increase your website traffic.
Check out other benefits that the review strategy brings to your business below:
Boosts SEO
The more people speak highly of your brand and generate links to your content, the more it establishes itself as an authority on the web. In Google's eyes, this is a sign that the brand is trustworthy, has a good reputation and deserves a good position in search results.
And with Google's new updates now in 2022, this has been reinforced, as the search engine has started to reward sites that have high-quality reviews, with the best ranking positions.
Increased credibility
E-commerce reviews not only prove the quality of products, but also generate social proof, that is, customer reports become the voice of the brand, and this strategy, in addition to helping to resolve possible doubts, increases e-commerce sales and customer satisfaction.
Answer and resolve questions
No matter how complete the product description and features are, there are some very specific questions for some consumers. Therefore, there will always be people who seek more information through reviews, such as:
if a shoe fits a size larger or smaller than normal;
the elasticity of a fabric and how it molds to the body;
how long it takes for a given product to generate results;
the taste of a food.
Generate Insights for new content
Capturing what people are saying about your brand also generates Insights for new content. A compliment, criticism or question that appears in the content can bring ideas for posts that communicate with the audience, since the Insight came from there.
Read also: Learn how to appear first in Google's organic search
How to encourage consumers to review products?
Provide your customer with a shopping experience beyond expectations
Delighting customers by exceeding their expectations is one of the first and most profound ways to get customers to provide feedback. In fact, this should be the homework of your business and your entire team.
When you exceed consumer expectations, your chances of receiving positive feedback are high.
Encourage reviews when sending the product
An excellent way to encourage the customer is to include a reminder or letter when sending the product asking the customer to give their opinion not only about the product but also about the experience as a whole.
Service: the service was quick, helpful and it was possible to resolve your queries on the first contact;
E-commerce portal: is the website easy, pleasant and intuitive to navigate, as well as whether the product description was sufficient or whether more information is needed;
Interactions with the company: refers to the interaction between the customer and your brand, such as the content and emails sent.
This is the moment when you can identify flaws in your process and there is nothing better than the customer themselves to give you new insights.
Request a review by email
A good way to get a good level of engagement in responses is to send your survey via email. According to studies by DMA , 99% of consumers have the habit of checking their emails daily. Therefore, the chance of a response to your email is very high.
Ideally, the email should always be sent a few days after the customer receives the product at home.
As you read above, reviews are essential to boost your store, increase your online reputation and ensure the trust of future customers. Don't have a platform to help you with this yet?
Learn more about the platform created by those who understand credibility the most and make the most of your customer's potential. Access the link above and check out all the features and advantages that only RA Trustvox has for your business.