How to use gamification in e-commerce to delight customers
Posted: Tue Dec 03, 2024 8:50 am
Have you ever thought about using the same game dynamics to engage consumers and sell more? Well, this is the essence of gamification in e-commerce. The goal of the strategy is to use playful resources and rewards to engage customers and encourage them to take some action in e-commerce.
There are several advantages to using the sales platform tactic. Traffic generation, increased average time spent on the website or app, increased repurchase rate and increased sales are some of the benefits.
Did you like the idea and want to know how to apply gamification to e-commerce? We explain everything in this article. Check it out!
What is gamification in e-commerce?
Firstly, gamification in e-commerce is nothing more than the use of game techniques and elements to attract consumers, increase engagement and boost sales.
But look: it's not always necessary to use games, you know? In fact, the strategy is based on challenges and rewards. The consumer completes a mission and receives prizes for it.
Think about it: after making a purchase, the consumer earns points that can later be converted into discounts, gifts, advantages, and so on. To take advantage of the benefits, therefore, the consumer engages and intensifies the use of the platform.
In fact, if you look at loyalty programs , for example, you will better understand how the strategy works.
If we stop to think about it, it makes perfect sense that people are becoming more involved with these techniques. After all, games are addictive and can keep us engaged for hours, right? Here are some interesting facts about this strategy:
48% of consumers like apps and websites that generate points when making purchases (Aytm);
38% of customers like to earn points by doing other activities on the page (Aytm);
companies that use gamification can benefit from a 30% increase in traffic, 40% in audience and 47% in sales (Softengi);
gamification programs can improve conversion rates by around 92% (Econsultancy);
online interactions can increase between 30% and 40% with gamification techniques;
Gamification campaigns can double the time consumers spend on e-commerce.
What are the fundamentals of strategy?
We’ve said it before and we’ll say it again: gamification doesn’t always come with games per se. The fact is that the essence of the strategy is to use the same logic of games to engage the consumer base, you know?
In fact, this involvement is achieved with some techniques and resources. Check out what they are!
Personification
The goal of personification is to provide the consumer with an immersive experience, as if they were inside the game. This can be done by choosing avatars and even inserting a personal photo into the profile.
Speaking of which, the topic has everything to do with the metaverse. Learn more about it in the following article: Metaverse and e-commerce — everything you need to know.
Rules
The regulation must clearly define how gamification austria business fax list will work. For example: how can consumers earn points? What is the expiration date of the rewards? How can they use the prizes?
Challenges
Games are based on missions that can be neither too easy nor too difficult to complete. In fact, this element is important because it brings that feeling of victory, you know? In any case, the level of complexity can increase as the consumer advances through the stages.
Social currency
Social currency is the element used to indicate the consumer's progress in the game. Furthermore, it is an exchange tool, as it can be converted into rewards later on.
In this context, coins, points, trophies, stars, and so on come into play. The important thing is to have an incentive component that works as a kind of social proof to encourage the consumer to complete the missions, you know?
Punishment
If the user completes the missions, they earn social coins. On the other hand, if they fail, they have to lose something. This is an important mental trigger to increase commitment and competitiveness.
But it's nothing out of this world, you know? For example: if you miss a daily check-in, the consumer has to go back to the beginning and start all over again.
Rewards
Think about it: collecting points forever doesn't make any sense, do you agree? Even in games, points can be exchanged for other elements of the platform, such as lives, new characters, powers, and so on.
In the case of e-commerce, the logic is the same: the customer expects some reward for achieving the proposed objective. In other words, the social currency needs to be converted into gifts, discounts on future purchases, exclusive benefits, among others.
Did you see how gamification can increase e-commerce sales? But remember: it’s not enough to create a game and let consumers have fun, you know? To achieve positive results, it’s necessary to structure programs strategically. That’s what we’re going to talk about next.
How to use gamification in e-commerce to delight and retain more customers?
As you can see, investing in gamification is a great opportunity to improve e-commerce results.
However, it is necessary to let creativity flow to think of fun solutions and actions to encourage consumers to join in the fun.
Below, we will give you some tips to delight and retain customers with gamification. Check it out!
Set goals
Just like any business strategy, gamification needs to be planned very carefully to achieve positive results. So, start by defining your goals.
At this point, it is important to think about the returns you intend to obtain with the tactic. For example: increasing the repurchase rate, increasing the average ticket , generating engagement, and so on. Also remember to set goals and deadlines for execution.
By defining this objective, it becomes easier to think about the most appropriate actions to achieve the expected results.
Structure the program
This is the time to outline the gamification itself. By the way, it is worth remembering that loyalty clubs are part of this package, okay?
In any case, it is important to think about all the nuances we mentioned above: personification, rules, challenges, social currencies and rewards.
And to increase the potential of the strategy, we recommend seeking specialized help to structure the program. In addition to avoiding loopholes, this care is important to ensure that the game is truly engaging to capture the consumer's attention, you know?
Encourage competition
A good tip to increase engagement is to create competitions between consumers. This competition can be direct confrontations in the game or just a points ranking.
Take Nike, for example. Nike Run Club is an app for tracking physical activity. Through the app, users can log their runs, track their progress, and even compare their performance with friends. This encourages healthy competition that increases engagement in the game and encourages users to exercise. Cool, right?
There are several advantages to using the sales platform tactic. Traffic generation, increased average time spent on the website or app, increased repurchase rate and increased sales are some of the benefits.
Did you like the idea and want to know how to apply gamification to e-commerce? We explain everything in this article. Check it out!
What is gamification in e-commerce?
Firstly, gamification in e-commerce is nothing more than the use of game techniques and elements to attract consumers, increase engagement and boost sales.
But look: it's not always necessary to use games, you know? In fact, the strategy is based on challenges and rewards. The consumer completes a mission and receives prizes for it.
Think about it: after making a purchase, the consumer earns points that can later be converted into discounts, gifts, advantages, and so on. To take advantage of the benefits, therefore, the consumer engages and intensifies the use of the platform.
In fact, if you look at loyalty programs , for example, you will better understand how the strategy works.
If we stop to think about it, it makes perfect sense that people are becoming more involved with these techniques. After all, games are addictive and can keep us engaged for hours, right? Here are some interesting facts about this strategy:
48% of consumers like apps and websites that generate points when making purchases (Aytm);
38% of customers like to earn points by doing other activities on the page (Aytm);
companies that use gamification can benefit from a 30% increase in traffic, 40% in audience and 47% in sales (Softengi);
gamification programs can improve conversion rates by around 92% (Econsultancy);
online interactions can increase between 30% and 40% with gamification techniques;
Gamification campaigns can double the time consumers spend on e-commerce.
What are the fundamentals of strategy?
We’ve said it before and we’ll say it again: gamification doesn’t always come with games per se. The fact is that the essence of the strategy is to use the same logic of games to engage the consumer base, you know?
In fact, this involvement is achieved with some techniques and resources. Check out what they are!
Personification
The goal of personification is to provide the consumer with an immersive experience, as if they were inside the game. This can be done by choosing avatars and even inserting a personal photo into the profile.
Speaking of which, the topic has everything to do with the metaverse. Learn more about it in the following article: Metaverse and e-commerce — everything you need to know.
Rules
The regulation must clearly define how gamification austria business fax list will work. For example: how can consumers earn points? What is the expiration date of the rewards? How can they use the prizes?
Challenges
Games are based on missions that can be neither too easy nor too difficult to complete. In fact, this element is important because it brings that feeling of victory, you know? In any case, the level of complexity can increase as the consumer advances through the stages.
Social currency
Social currency is the element used to indicate the consumer's progress in the game. Furthermore, it is an exchange tool, as it can be converted into rewards later on.
In this context, coins, points, trophies, stars, and so on come into play. The important thing is to have an incentive component that works as a kind of social proof to encourage the consumer to complete the missions, you know?
Punishment
If the user completes the missions, they earn social coins. On the other hand, if they fail, they have to lose something. This is an important mental trigger to increase commitment and competitiveness.
But it's nothing out of this world, you know? For example: if you miss a daily check-in, the consumer has to go back to the beginning and start all over again.
Rewards
Think about it: collecting points forever doesn't make any sense, do you agree? Even in games, points can be exchanged for other elements of the platform, such as lives, new characters, powers, and so on.
In the case of e-commerce, the logic is the same: the customer expects some reward for achieving the proposed objective. In other words, the social currency needs to be converted into gifts, discounts on future purchases, exclusive benefits, among others.
Did you see how gamification can increase e-commerce sales? But remember: it’s not enough to create a game and let consumers have fun, you know? To achieve positive results, it’s necessary to structure programs strategically. That’s what we’re going to talk about next.
How to use gamification in e-commerce to delight and retain more customers?
As you can see, investing in gamification is a great opportunity to improve e-commerce results.
However, it is necessary to let creativity flow to think of fun solutions and actions to encourage consumers to join in the fun.
Below, we will give you some tips to delight and retain customers with gamification. Check it out!
Set goals
Just like any business strategy, gamification needs to be planned very carefully to achieve positive results. So, start by defining your goals.
At this point, it is important to think about the returns you intend to obtain with the tactic. For example: increasing the repurchase rate, increasing the average ticket , generating engagement, and so on. Also remember to set goals and deadlines for execution.
By defining this objective, it becomes easier to think about the most appropriate actions to achieve the expected results.
Structure the program
This is the time to outline the gamification itself. By the way, it is worth remembering that loyalty clubs are part of this package, okay?
In any case, it is important to think about all the nuances we mentioned above: personification, rules, challenges, social currencies and rewards.
And to increase the potential of the strategy, we recommend seeking specialized help to structure the program. In addition to avoiding loopholes, this care is important to ensure that the game is truly engaging to capture the consumer's attention, you know?
Encourage competition
A good tip to increase engagement is to create competitions between consumers. This competition can be direct confrontations in the game or just a points ranking.
Take Nike, for example. Nike Run Club is an app for tracking physical activity. Through the app, users can log their runs, track their progress, and even compare their performance with friends. This encourages healthy competition that increases engagement in the game and encourages users to exercise. Cool, right?