First of all, it is important for you to know that web search engines have existed since 1993 and that Wandex started the history of these platforms that have had an incredible evolution since then.
Now, let's talk specifically about the functionalities and characteristics of SERPs .
Are you ready?
Elements of a SERP: What do they look like?
Most search engines look similar.
The conventional elements, which we mention jordan email list 814427 contact leads according to their position from top to bottom, are:
Search box : This is simply the place where you enter the text or upload an image you want to search for. It is located at the top of the search engine.
Vertical navigation : tabs that allow you to filter your searches based on the type of content you need (images, videos, news, etc.) and refine your results based on region or publication date.
Result information : The number of results and the time it took the searcher to find them.
PPC ( Pay Per Click ) advertising: paid ads to achieve positioning in SERPs and get more clicks.
Organic results : These are all the results derived from the algorithmic processing of information and that allow you to position your page following an SEO strategy .
In Google's SERP, we can also sometimes find a section with images related to the search under the results information, as long as the visual content is relevant to the user .
Why is it important to know the structure of SERPs?
The value of knowing the structure and functionality of SERPs is that in this way we can carry out effective SEO strategies to position our blog or website in Google and other search engines.
For example, depending on the keywords that are established for an article or blog, the SERPs activate some specific functionalities that will help us climb in the results, even showing them twice on the first page.
Below we will show you what these SERP features are.
SERPs Features
As we mentioned, SERP resources can give you extra visibility over your competitors. This is undoubtedly beneficial for you.
Find out what they are!
Featured Snippet
Answer boxes are direct and concise responses to a keyword search. They appear at the top of the SERPs, above the first organic position and are nicknamed " position zero ".
These provide the user with brief information related to their search, without necessarily clicking on one of the results.
