40 Amazing Marketing Mistakes - Don't Get Into a Trap!
Posted: Wed Dec 18, 2024 4:25 am
Smart people know that studying the pitfalls is much more useful than reading success stories! The more marketing mistakes you know, the more money you will earn without making mistakes and curiosities.
So, we present to you the 40 most popular advertising mistakes that we have noticed over the course of 8 years of practice.
1. Benefit overload
A short advertisement is filled with a huge number of advantages of using a product - both significant and completely insignificant. Firstly, such overload complicates perception. Secondly, Homer warned: avoid weak arguments, they only weaken your thesis.
2. Imitation of giants
"I want advertising like Apple" is a harmful desire for small businesses. Most whatsapp number database likely, you do not have millions that you are ready to spend years on your image. Not understanding the difference between image and product advertising is a real scourge for some entrepreneurs.
3. Ignoring context
The perception of an advertising message is influenced not only by its content, but also by its context. A paintball advertisement next to an article about the shooting of teenagers is a fail.
4. Reluctance to test advertising
Good advertising or not, only testing will show to the end. You can forever engage in self-flagellation, trying to bring the layout to artistic perfection, and then it turns out that a more primitive solution is more effective.
5. "The Pike, the Swan and the Crayfish"
Here is a common situation in Russian small businesses: advertising channels are divided between several contractors whose actions are not coordinated. No one is responsible for the final result in profit. Contractors blame each other for the drop in sales. And the business owner himself is not able to competently coordinate the actions of hired specialists, since he is not a professional Internet marketer.
So, we present to you the 40 most popular advertising mistakes that we have noticed over the course of 8 years of practice.
1. Benefit overload
A short advertisement is filled with a huge number of advantages of using a product - both significant and completely insignificant. Firstly, such overload complicates perception. Secondly, Homer warned: avoid weak arguments, they only weaken your thesis.
2. Imitation of giants
"I want advertising like Apple" is a harmful desire for small businesses. Most whatsapp number database likely, you do not have millions that you are ready to spend years on your image. Not understanding the difference between image and product advertising is a real scourge for some entrepreneurs.
3. Ignoring context
The perception of an advertising message is influenced not only by its content, but also by its context. A paintball advertisement next to an article about the shooting of teenagers is a fail.
4. Reluctance to test advertising
Good advertising or not, only testing will show to the end. You can forever engage in self-flagellation, trying to bring the layout to artistic perfection, and then it turns out that a more primitive solution is more effective.
5. "The Pike, the Swan and the Crayfish"
Here is a common situation in Russian small businesses: advertising channels are divided between several contractors whose actions are not coordinated. No one is responsible for the final result in profit. Contractors blame each other for the drop in sales. And the business owner himself is not able to competently coordinate the actions of hired specialists, since he is not a professional Internet marketer.