Substitution of concepts
Posted: Wed Dec 18, 2024 4:24 am
9. Substitution of concepts
The advertised product/brand is placed on a par with positive phenomena and, as a result, acquires a positive emotional connotation.
For example: “Kettler, movement, life!” (from an advertisement for an exercise bike).
There are also, on the contrary, attempts to denigrate a competitor using this technique. Moreover, this propaganda technique is used even in speeches by world-class leaders. For example, in 2014, Barack Obama repeatedly put our country on a par with the Ebola fever and terrorists in Syria. It would be naive to believe that this was an accident, and not a carefully thought-out tactic by American political strategists.
10. The illusion of choice
Offer the consumer "freedom of choice" between several whatsapp number canada options that are beneficial to you.
A funny example of this technique is the Dirol advertising campaign, which offered a choice between two different flavors - “for her” and “for him”.
Whatever choice we make, the owners of Dirol make money. However, there is at least a difference in taste. Some went further: for example, in an advertising campaign for one brand of American cigarettes, consumers were offered a poster that showed the same pack of cigarettes on a white and red background. Under the images was the slogan "Choose!"
Here is another example from online advertising:
What is remarkable is that we are talking about the same phone.
11. The command hidden in the question
Instead of asking the consumer to do something directly, you can encode the command “buy” in a question.
For example: "Did you know that today you can buy any product with a 25% discount?" Or: "Have you already used the promo code for a 30% discount?
Since childhood, we have become accustomed to responding to such questions by following encrypted commands. Just remember: "Have you done your homework?", "Have you washed your hands?" "Have you walked the dog?"
The advertised product/brand is placed on a par with positive phenomena and, as a result, acquires a positive emotional connotation.
For example: “Kettler, movement, life!” (from an advertisement for an exercise bike).
There are also, on the contrary, attempts to denigrate a competitor using this technique. Moreover, this propaganda technique is used even in speeches by world-class leaders. For example, in 2014, Barack Obama repeatedly put our country on a par with the Ebola fever and terrorists in Syria. It would be naive to believe that this was an accident, and not a carefully thought-out tactic by American political strategists.
10. The illusion of choice
Offer the consumer "freedom of choice" between several whatsapp number canada options that are beneficial to you.
A funny example of this technique is the Dirol advertising campaign, which offered a choice between two different flavors - “for her” and “for him”.
Whatever choice we make, the owners of Dirol make money. However, there is at least a difference in taste. Some went further: for example, in an advertising campaign for one brand of American cigarettes, consumers were offered a poster that showed the same pack of cigarettes on a white and red background. Under the images was the slogan "Choose!"
Here is another example from online advertising:
What is remarkable is that we are talking about the same phone.
11. The command hidden in the question
Instead of asking the consumer to do something directly, you can encode the command “buy” in a question.
For example: "Did you know that today you can buy any product with a 25% discount?" Or: "Have you already used the promo code for a 30% discount?
Since childhood, we have become accustomed to responding to such questions by following encrypted commands. Just remember: "Have you done your homework?", "Have you washed your hands?" "Have you walked the dog?"