Implanted assessment
Posted: Wed Dec 18, 2024 4:24 am
Add an evaluative adjective to your brand name and use it regularly. This technique is suitable for media advertising , designed for multiple repetitions. In this case, the brand name is simply “hammered” into the user’s mind in conjunction with a positive characteristic.
For example: “The irreplaceable Calve goes with any dish.”
We took this principle into account when developing a landing page for a blinds manufacturer and setting up advertising .
Not just sun protection, but "stylish sun protection".
7. Submodalities
Modality is the direction of an external stimulus to any of the channels of human perception, such as:
⦁ vision,
⦁ hearing,
⦁ sense of smell,
⦁ tactile sensations,
⦁ taste.
Within each channel of perception, the external stimulus is coded according to certain parameters. These parameters are called submodalities.
For example: color, size, position, focus are submodalities of the visual channel.
So, for your advertising, a spectrum of submodalities must be selected that will give the product/brand the most positive emotional coloring and expressiveness.
For example, bright, juicy colors and carefully selected angles allow restaurant advertising to whet the appetite of potential customers.
Agree, the burger you get at a real McDonald's will not look as appetizing as the analogue depicted on the advertising banner. Before taking an advertising photo, the burger components are specially laid out in such a way that all the ingredients are visible from the side.
So the riot of colors attracts your attention, and the sight of juicy meat, cheese and pickled cucumber turns on your taste imagination. And it is absolutely not important that the delicious fried meat in such photos is sometimes completely raw, painted with paint. It looks juicier this way...
8. Synesthesia
Try to involve as many senses of the consumer as possible in the whatsapp number australia perception of the advertisement . This will increase the likelihood of remembering your advertisement. After all, you do not initially know who your potential buyer may be - a visual, an auditory, a kinesthetic, etc.
Of course, this is easier to implement in a personal sale. Based on the client's formulations such as "I see it this way", one can draw a conclusion about the optimal channel of perception for him at the current moment. In turn, the aroma of a cafe has long been successfully creating a cozy atmosphere in the offices of many companies.
However, even with a simple advertising banner/poster, you can influence several senses. Here is a classic example, an image advertisement for a company offering semi-finished products for home bread making:
On the one hand, this image evokes associations with the aroma of freshly baked bread. The sense of taste is involved.
On the other hand, we have warm, soft, round-shaped house slippers. Here the tactile imagination is already at work.
The fast food chains mentioned above are also masters of this technique. They don’t limit themselves to visual submodality when creating their advertising layouts. To add a sense of coolness, they throw ice cubes (actually made of acrylic) into a glass of cola. To show that the dish is hot, they make sure that there is smoke above the burger or delicious chicken (which is actually special incense).
For example: “The irreplaceable Calve goes with any dish.”
We took this principle into account when developing a landing page for a blinds manufacturer and setting up advertising .
Not just sun protection, but "stylish sun protection".
7. Submodalities
Modality is the direction of an external stimulus to any of the channels of human perception, such as:
⦁ vision,
⦁ hearing,
⦁ sense of smell,
⦁ tactile sensations,
⦁ taste.
Within each channel of perception, the external stimulus is coded according to certain parameters. These parameters are called submodalities.
For example: color, size, position, focus are submodalities of the visual channel.
So, for your advertising, a spectrum of submodalities must be selected that will give the product/brand the most positive emotional coloring and expressiveness.
For example, bright, juicy colors and carefully selected angles allow restaurant advertising to whet the appetite of potential customers.
Agree, the burger you get at a real McDonald's will not look as appetizing as the analogue depicted on the advertising banner. Before taking an advertising photo, the burger components are specially laid out in such a way that all the ingredients are visible from the side.
So the riot of colors attracts your attention, and the sight of juicy meat, cheese and pickled cucumber turns on your taste imagination. And it is absolutely not important that the delicious fried meat in such photos is sometimes completely raw, painted with paint. It looks juicier this way...
8. Synesthesia
Try to involve as many senses of the consumer as possible in the whatsapp number australia perception of the advertisement . This will increase the likelihood of remembering your advertisement. After all, you do not initially know who your potential buyer may be - a visual, an auditory, a kinesthetic, etc.
Of course, this is easier to implement in a personal sale. Based on the client's formulations such as "I see it this way", one can draw a conclusion about the optimal channel of perception for him at the current moment. In turn, the aroma of a cafe has long been successfully creating a cozy atmosphere in the offices of many companies.
However, even with a simple advertising banner/poster, you can influence several senses. Here is a classic example, an image advertisement for a company offering semi-finished products for home bread making:
On the one hand, this image evokes associations with the aroma of freshly baked bread. The sense of taste is involved.
On the other hand, we have warm, soft, round-shaped house slippers. Here the tactile imagination is already at work.
The fast food chains mentioned above are also masters of this technique. They don’t limit themselves to visual submodality when creating their advertising layouts. To add a sense of coolness, they throw ice cubes (actually made of acrylic) into a glass of cola. To show that the dish is hot, they make sure that there is smoke above the burger or delicious chicken (which is actually special incense).