In the media advertising of the children's cafe and children's
Posted: Wed Dec 18, 2024 4:23 am
There is an opinion that after the word "Perhaps" our filters of mistrust weaken - after all, no one is trying to convince us of the absolute truth. But on the subconscious level, it is the superlative degree that will be imprinted.
4. Anchoring
It is not only the content of your advertising message that is important, but also the emotional/informational background against which it was presented.
This is actively used even in political advertising. You place a photo of a competitor on the same page with a photo report from a landfill that "happens to be nearby". In turn, you place a photo of "your" candidate next to some "positively charged" image, like smiling children or beautiful graduates.
When repeated many times, this creates lasting associations.
Here are some examples from commercial advertising:
Coca-Cola advertisers often try to create a lasting positive association with their brand among the mass consumer.
However, this technique is also actively used at the level of small and medium businesses.
party organizer Rimambelle, we deliberately used pastel banners with cakes and eclairs for a long time. In this way, we associated the very concept of a children's party with this cafe. It is not surprising that the number of brand requests increased significantly after this advertising campaign .
5. Values alignment
Try to directly connect your brand with the core values of your whatsapp mobile number database free download target audience. Sometimes, you can even reflect them in your slogan or brand name.
There are many examples, including:
Juices and nectars "My family";
Automated online accounting service: "My Business" .
Sometimes it is also worth finding a visual expression of the target audience’s values:
For example, when choosing the main image for the landing page of the additional education center "Development", we took into account the main value of the target audience - family, children's success in their studies.
4. Anchoring
It is not only the content of your advertising message that is important, but also the emotional/informational background against which it was presented.
This is actively used even in political advertising. You place a photo of a competitor on the same page with a photo report from a landfill that "happens to be nearby". In turn, you place a photo of "your" candidate next to some "positively charged" image, like smiling children or beautiful graduates.
When repeated many times, this creates lasting associations.
Here are some examples from commercial advertising:
Coca-Cola advertisers often try to create a lasting positive association with their brand among the mass consumer.
However, this technique is also actively used at the level of small and medium businesses.
party organizer Rimambelle, we deliberately used pastel banners with cakes and eclairs for a long time. In this way, we associated the very concept of a children's party with this cafe. It is not surprising that the number of brand requests increased significantly after this advertising campaign .
5. Values alignment
Try to directly connect your brand with the core values of your whatsapp mobile number database free download target audience. Sometimes, you can even reflect them in your slogan or brand name.
There are many examples, including:
Juices and nectars "My family";
Automated online accounting service: "My Business" .
Sometimes it is also worth finding a visual expression of the target audience’s values:
For example, when choosing the main image for the landing page of the additional education center "Development", we took into account the main value of the target audience - family, children's success in their studies.