What do you know about Mobile Marketing?
Posted: Tue Dec 03, 2024 8:47 am
Mobile devices are increasingly present in people's daily lives and are used for work, leisure, research, shopping, and other activities. And of course, marketing professionals would not leave this channel out of their strategies.
Mobile Marketing refers to the use of mobile devices, such as cell phones and tablets, for marketing actions and activities. A trend already proven in 2016, this type of communication strategy has been growing rapidly and presenting innovations for communicators, companies and customers.
According to a study conducted by GSMA , by the end of this year, Brazil will have 42 million 4G connections. Almost 87% more compared to 2015. This means that brands and companies that want to stand out in the market must invest in Mobile Marketing strategies.
Discover some of the most used actions and strategies in Mobile Marketing:
SMS Marketing
One of the best-known forms of Mobile Marketing, SMS Marketing emerged well before smartphones and is still widely used by brands and companies.
The strategy consists of sending text messages to cell phones registered on the companies' lists. However, many companies use SMS Marketing as SPAM, disrespecting their own consumers and causing a lot of annoyance.
However, when used well, the strategy has everything it needs to generate good results.
Responsive websites
Making your website responsive, that is, adaptable canada business fax list to different formats (tablets, smartphones), is practically mandatory for you to be successful in your digital strategy.
A brand or company's website is now much more than a business card. It is through it that your audience will learn about your service/product and know how to reach you.
Make your consumer's life easier and adapt your website!
Mobile Commerce
In 2016, around 30% of purchases in online stores will be made via mobile devices. This data comes from the Brazilian Association of Electronic Commerce – ABComm – and represents around R$57.2 million in purchases.
Businesses focused on commerce have the chance to increase their sales and reach new audiences with mobile e-commerce strategies.
Geolocation
Cell phone geolocation systems have opened up a whole new range of possibilities for companies that want to be easily found. Furthermore, when well structured, this strategy can bring the brand closer to its audience through conversations, sharing and recommendations.
Snapchat
Snapchat is the social media platform of the moment. With 10-second photos and videos that only stay online for 24 hours, many brands have taken advantage of this to promote events, launches or simply show behind-the-scenes footage of their businesses.
With a young audience eager for quick information, Snapchat has been used as a marketing support platform.
Mobile Marketing refers to the use of mobile devices, such as cell phones and tablets, for marketing actions and activities. A trend already proven in 2016, this type of communication strategy has been growing rapidly and presenting innovations for communicators, companies and customers.
According to a study conducted by GSMA , by the end of this year, Brazil will have 42 million 4G connections. Almost 87% more compared to 2015. This means that brands and companies that want to stand out in the market must invest in Mobile Marketing strategies.
Discover some of the most used actions and strategies in Mobile Marketing:
SMS Marketing
One of the best-known forms of Mobile Marketing, SMS Marketing emerged well before smartphones and is still widely used by brands and companies.
The strategy consists of sending text messages to cell phones registered on the companies' lists. However, many companies use SMS Marketing as SPAM, disrespecting their own consumers and causing a lot of annoyance.
However, when used well, the strategy has everything it needs to generate good results.
Responsive websites
Making your website responsive, that is, adaptable canada business fax list to different formats (tablets, smartphones), is practically mandatory for you to be successful in your digital strategy.
A brand or company's website is now much more than a business card. It is through it that your audience will learn about your service/product and know how to reach you.
Make your consumer's life easier and adapt your website!
Mobile Commerce
In 2016, around 30% of purchases in online stores will be made via mobile devices. This data comes from the Brazilian Association of Electronic Commerce – ABComm – and represents around R$57.2 million in purchases.
Businesses focused on commerce have the chance to increase their sales and reach new audiences with mobile e-commerce strategies.
Geolocation
Cell phone geolocation systems have opened up a whole new range of possibilities for companies that want to be easily found. Furthermore, when well structured, this strategy can bring the brand closer to its audience through conversations, sharing and recommendations.
Snapchat
Snapchat is the social media platform of the moment. With 10-second photos and videos that only stay online for 24 hours, many brands have taken advantage of this to promote events, launches or simply show behind-the-scenes footage of their businesses.
With a young audience eager for quick information, Snapchat has been used as a marketing support platform.