The danger of "embellishment" - be careful with decorative and script fonts. They are good for headlines that attract attention. However, they are usually not suitable for body text - it simply becomes difficult to read.
Font compatibility — you shouldn’t use more than 2-3 fonts on a website. It’s important to consider their compatibility with each other based on the principle of harmony and contrast. There are specialized services on the Internet for selecting harmonious font combinations.
Language and cultural features - it is important to understand that not all fonts that are loved by Western users have equally successful Cyrillic analogues. Therefore, when reading advice from foreign designers, make an adjustment "for Russian reality."
Font display — it is important not only to select fonts that are suitable for the theme of your site, but also to ensure that they are displayed correctly. Users of your web resource can surf the Internet from a variety of devices and operating systems with different presets. Because of this, it happens that the texts on the site are displayed completely differently than intended. Sometimes this looks very careless and simply devalues all other efforts of the web designer.
That's why we always take this into account when whatsapp korean number developing websites. We tell browsers which font to use as a fallback. This way, we gain control over how the texts on the website will look when viewed from a wide variety of devices.
The user often hesitates: to contact your company or not. Here, every insignificant, at first glance, nuance influences the final purchasing decision. Be careful, tip the scales in your favor!
Self-control checklist
The dissimilarity of associations that different font types evoke, as well as the difference in their ease of perception, are clear evidence that there are no trifles in Internet marketing. You can use this simple checklist for self-control.
Are the texts on the website easy to read?
Do the fonts used work harmoniously together?
Do you use more than 2-3 fonts?
Do the selected fonts display properly on any device?
Can you justify why you use serif or sans serif fonts?
Do the “characters” of the selected fonts correspond to the overall “atmosphere” of the site?
In general, in order to create an effective commercial website that “tunes” for a purchase, you need to have a wide range of knowledge.
That is why it would be more rational to entrust the development of your web project to a team of experienced specialists, for example, to us .
