The selected font is an analogue of the intonation and timbre of our voice in a written address. A certain letterform influences the perception of texts, makes them more convincing, or, on the contrary, adds frivolity and deprives of a businesslike mood.
From this article you will learn which fonts should be used when whatsapp israel number developing a website to create the necessary emotional mood in the user and facilitate the perception of information in general.
Serif fonts
Serif fonts have short strokes at the ends of letters, which is how the ancient Romans wrote when they carved the names of emperors on stone slabs.
Well-known representatives of this type are Times New Roman, Baskerville, Courier New.
According to many researchers and designers, such fonts are better suited not for online formats, but for paper media - newspapers, books, booklets.
Serif fonts are associated with:
traditionalism;
formality;
sophistication.
Therefore, it is often used on web resources that provide luxury services. Let's consider this using the example of the website of the elite business club "Kelia".
