When getting acquainted with the site, the user tunes in to the necessary wave - for this, the designer uses certain colors and outlines in the site layout. Ideally, in the order form, it is important to "squeeze", to bring the emotional message of the site to the climax. After all, your task is to encourage the user to the long-awaited action.
Example: a form from our landing page for a fitness center.
Here, parallelograms and trapezoids are used to add dynamism to the design and convey a sense of movement. The girl, pointing with her gaze at the form, is ready to press the timer button. Together with the abundance of red, this motivates the user to take action - filling out the form.
6. Competent management of attention
It is important to draw attention to the form with a visual accent, for example, with simple arrows, as in the landing page we developed for a company selling dried fruits :
7. Mobile adaptation
It is important that clickable elements are easy to interact with on mobile devices.
According to research, the average user is most comfortable clicking on objects that are 45-57 px wide.
Remember: Fitts' Law of Sensory-Motor Processing states that the smaller the goal, the longer and harder it is to achieve. Don't turn your prospects' user experience into a game of darts.
8. Capacious descriptor
The user must clearly understand what exactly will whatsapp canada number happen after filling out the form:
⦁ what benefits will he receive;
⦁ How long should you expect feedback?
Example: order form from a landing page for a children's cafe-restaurant.
9. Form on the right
If you place the order form on the first screen, you should place it on the right. Users study the content starting from the top left. Before deciding whether to fill out the form, they should see your logo and familiarize themselves with the offer.
For example, visitors to the landing page we developed for the Unified State Exam Center first learn that they are offered training in one of the oldest such educational centers in Russia, and only then are they offered to take action - sign up for a trial lesson.
10. Use hover effects
It is possible to change the appearance of the button when hovering using CSS (cascading style sheets). It should not be neglected. Changing the color makes it clear to the user that this element is not a decoration. It even attracts additional attention "in the moment".