Effective Feedback Form on the Website - 14 Principles
Posted: Wed Dec 18, 2024 4:20 am
The order form is the last step on the potential client's path to contacting the company. How can we ensure that as many users as possible cross it?
This article is about that.
1. Simplicity
The form should be as simple as possible - the fewer fields, the better. If the logic of the situation still requires several fields, distribute them across several screens with a "next" button. This way, the user will not be overwhelmed by a long "sheet" of your questions.
That's what we did on the landing page for the fitness center .
2. Contrast button
On the Internet, you can come across all sorts of recommendations about the "perfect button color." Some claim that nothing better than a red button has been invented, while others point to the higher efficiency of green clickable elements. Testing, research, and reasoning in this area contradict each other. It is likely that there is simply no perfect color.
However, there are a few immutable rules that, if followed, will increase the clickability of the button below your form:
1. The button should stand out from the background thanks to a contrasting color.
2. For secondary content, it is better to use a less noticeable whatsapp australia outline button - so as not to create a visual conflict. Let the user pay attention to the CTA button first.
3. It is important that it is clear that this is a button. On some overly cleverly "designed" sites, miniature outline buttons are too reminiscent of a logo and other graphic elements.
4. The button should contain a verb, not a noun. For example, "order", not "order". Practice shows that such buttons are clicked more often.
“Register” instead of “register online” ( landing page for exam preparation center ).
3. No captcha
Don't scare users with captcha. It causes terrible irritation.
4. "Human" auto-notification
It is good manners to notify a person that their order has been accepted. One of the key principles of usability is that the user should always clearly understand what is happening on the site.
This article is about that.
1. Simplicity
The form should be as simple as possible - the fewer fields, the better. If the logic of the situation still requires several fields, distribute them across several screens with a "next" button. This way, the user will not be overwhelmed by a long "sheet" of your questions.
That's what we did on the landing page for the fitness center .
2. Contrast button
On the Internet, you can come across all sorts of recommendations about the "perfect button color." Some claim that nothing better than a red button has been invented, while others point to the higher efficiency of green clickable elements. Testing, research, and reasoning in this area contradict each other. It is likely that there is simply no perfect color.
However, there are a few immutable rules that, if followed, will increase the clickability of the button below your form:
1. The button should stand out from the background thanks to a contrasting color.
2. For secondary content, it is better to use a less noticeable whatsapp australia outline button - so as not to create a visual conflict. Let the user pay attention to the CTA button first.
3. It is important that it is clear that this is a button. On some overly cleverly "designed" sites, miniature outline buttons are too reminiscent of a logo and other graphic elements.
4. The button should contain a verb, not a noun. For example, "order", not "order". Practice shows that such buttons are clicked more often.
“Register” instead of “register online” ( landing page for exam preparation center ).
3. No captcha
Don't scare users with captcha. It causes terrible irritation.
4. "Human" auto-notification
It is good manners to notify a person that their order has been accepted. One of the key principles of usability is that the user should always clearly understand what is happening on the site.