And when you discovered all the types of email marketing campaigns that exist.
Your head exploded.
BOOM .
In little pieces.
That’s when you went from “ Email marketing isn’t for me ” to “ I need to try this, and this, and this, and this too, and that over there, and that too, and… ”
But be careful.
As with any strategy, email marketing only works when bulk sms ukraine you do things wisely.
Knowing what emails to send, when and how to do it.
Here I will explain what types of email marketing campaigns exist and how they work. And to make the explanation more digestible, I have divided them into two categories:
Campaigns based on how often you send them.
Campaigns based on the objective you pursue.
Let's go for it.
Types of email marketing campaigns based on frequency
First, I'll tell you about the types of email marketing campaigns we have based on the frequency with which you send emails.
Here we would include:
Newsletters .
Evergreen emails or sequences
I'll tell you in detail.
1. Newsletters
I'll start with one of the most well-known types of emails.
I'm sure you're already subscribed to a list of hundreds of different people who send you emails with varying frequency.
Well, those are newsletters.
Newsletters are emails that you send regularly to your list. And the frequency can vary greatly from case to case.
There are people who send a newsletter a week, for example.
Others only send one when they publish an article on the blog, for example (if they publish one monthly, then one newsletter per month).
And others send several emails a week.
In my case I send 4 emails per week (Monday to Thursday).
“ Mila, isn’t that too much? I’d be afraid they’d get fed up with me .”
The other way around.
