Market research allows you to understand the quantitative and qualitative aspects of the niche in which you intend to operate or are already operating.
It will serve as a guide to determine the effectiveness of your
marketing and advertising actions .
This type of study is very important for business, because through it you will know:
the target audience ( buyer persona );
competitors;
the main purchasing behavior of consumers ;
the main niche segments.
Therefore, through market research, it is possible italy email list 9 millions contact leads to have a holistic view of the desired niche and create action strategies for your business.
However, to achieve this result, it is necessary to carry out a proper and high-quality market study.
In this post, you will understand what the main types of market research are and some steps that must be taken to carry out a relevant and assertive market study.
Come on?
Learn about the main types of market studies
Market research is an organized effort to gather information about particular niches and consumers.
Generally, this type of research is carried out using statistical methods and techniques so that the information obtained can support strategic decision-making for the business.
There are several classifications for market research. One of the existing classifications divides this type of research into:
opportunity study: sales, product and market;
study of the sales effort: sales organization, distribution channels and advertising.
Another classification divides market research into 3 different subtypes:
The first of these is the exploratory study , the objective of which is to discover new trends.
Then comes the second subtype which is the descriptive study , whose purpose is to describe the characteristics of a given situation.
The third subtype, the experimental study , is intended to test specific hypotheses about a certain aspect of the market.
A satisfaction research methodology that is widely used around the world is the Net Promoter Score (NPS) market study .
In this research method, consumers answer the following question: "How much would you recommend our company to a friend on a scale of 0 to 10?"
