It is true that we cannot classify WhatsApp as a social network per se, but the truth is that through it companies have the possibility of carrying out marketing, sales and customer service strategies . For example, many companies have already taken the initiative to add a “share on WhatsApp” button to their websites. And although it is considered a system that is still in its infancy, it can be used in many ways and overcome its limitations.
Create the communication channel with patience
Don't think that it's an easy task to create the path that will allow you to take advantage of this application as a sales channel. Initially, you must set a number that will be used to establish the relationship between the brand and its market.
If you want this to be your main channel of attention, you local marketing email list should promote these contact numbers , highlighting that they will be contacted directly through this channel.
It is important that it is not just a contracted line. It is important to use them and respond to every message or request that comes in, trying to make it more effective than a telephone call.
Start of marked textHow to use WhatsApp for marketing, sales and customer service strategiesEnd of marked text
Customer Service
Using WhatsApp as a real-time customer service channel , where the response and interaction with the customer is done by message, whether audio or written, can be a good action.
For example, imagine a repair company. If the customer has a small breakdown, he can receive instructions and a step-by-step guide on what he has to do to fix it. In this way, while the company builds customer loyalty, it will ensure that the customer returns if a larger breakdown occurs. Or the possibility of ordering a taxi through this channel by indicating your name, street, number and town where you are.
