Press office with SEO techniques? We show you how!
Posted: Tue Dec 03, 2024 8:45 am
Here on the blog, we’ve already seen that SEO is very important for marketing strategies. But what about journalists? Do they need to think about SEO techniques when writing press releases and articles? Of course!
In the age of digital journalism, simply having relevant content is not enough. Online materials must be written differently than printed materials.
SEO techniques help you rank higher on Google
Unlike the offline world, where people go to the newsstand to find their newspaper, the newspaper must go to its readers online. When writing a press release about uk business fax list your brand, you need to pay attention to the structure of the text. To reach a larger audience, the text must use strategies to rank at the top of Google.
That's why the journalists at ETC Comunicação have put together some tips to help you get there!
Define a keyword
The keyword is the main term used in searches. And you need to know which ones are being searched the most within your topic. Some platforms can help you with this. Ubersuggest suggests terms and even shows you their growth on the internet. Google Trends is Google's own platform that compares search terms and points out the ones that are trending the most.
Once you have defined your keyword, use it in your text. In order for Google to understand what your topic is, you need to repeat it at least three times.
Do Link Building
Google values related content. Using links from other reference pages in your text is one of the most important SEO techniques.
Additionally, linking to other posts on your own site in an article increases your ranking. If you are writing a text about the level of pollutants in the atmosphere, for example, at some point you can link it to another page on the subject of electric cars that do not pollute. These strategies help keep the reader on your site and, consequently, search engines understand that it is more relevant.
Make a responsive structure
More than 3 billion people access the internet via mobile phones. Therefore, it is necessary to structure the text so that it is also easy to read on mobile devices. In other words, create short paragraphs, justify the text to the left and bold important words.
This technique also helps search engines quickly identify the topic of your page and direct it to the right audience.
Ready to reach the top of Google rankings?
ETC Comunicação specializes in press relations. Our team of journalists is prepared to get your content in the press.
Combining good text with SEO techniques is the secret to having a strong presence in online media.
In the age of digital journalism, simply having relevant content is not enough. Online materials must be written differently than printed materials.
SEO techniques help you rank higher on Google
Unlike the offline world, where people go to the newsstand to find their newspaper, the newspaper must go to its readers online. When writing a press release about uk business fax list your brand, you need to pay attention to the structure of the text. To reach a larger audience, the text must use strategies to rank at the top of Google.
That's why the journalists at ETC Comunicação have put together some tips to help you get there!
Define a keyword
The keyword is the main term used in searches. And you need to know which ones are being searched the most within your topic. Some platforms can help you with this. Ubersuggest suggests terms and even shows you their growth on the internet. Google Trends is Google's own platform that compares search terms and points out the ones that are trending the most.
Once you have defined your keyword, use it in your text. In order for Google to understand what your topic is, you need to repeat it at least three times.
Do Link Building
Google values related content. Using links from other reference pages in your text is one of the most important SEO techniques.
Additionally, linking to other posts on your own site in an article increases your ranking. If you are writing a text about the level of pollutants in the atmosphere, for example, at some point you can link it to another page on the subject of electric cars that do not pollute. These strategies help keep the reader on your site and, consequently, search engines understand that it is more relevant.
Make a responsive structure
More than 3 billion people access the internet via mobile phones. Therefore, it is necessary to structure the text so that it is also easy to read on mobile devices. In other words, create short paragraphs, justify the text to the left and bold important words.
This technique also helps search engines quickly identify the topic of your page and direct it to the right audience.
Ready to reach the top of Google rankings?
ETC Comunicação specializes in press relations. Our team of journalists is prepared to get your content in the press.
Combining good text with SEO techniques is the secret to having a strong presence in online media.