What makes some email marketing more effective than others and more effective in driving sales? There are several factors that play a role, and Sage has summarised them for you in the infographic below. And what is the goal of all this? Well, it is none other than conversion. According to the firm Monetate , 4.24% of email marketing visitors buy something , while this figure drops to 2.49% for those who use search engines and 0.59% for those who are impacted through social networks .
What makes a perfect business email?
There are many factors that influence the success of a perfect commercial email. First of all, the subject line is very important , as it is the first element that the recipient of the email sees. If you manage to capture their attention at first glance, you will get the customer to open the email and pay attention to the content.
Of course, always looking for coherence between the subject and the body of the message , so as not to fail in meeting the client's expectations and leave them with the feeling of "bluffing." A personalized text, neither too short nor too long and that gets to the point, is always a good choice for writing the subject of a successful commercial email .
The body of the message must be consistent with the life insurance email list subject and must be to the point. Personalization also helps, since it makes the message more accessible to the client and because the position is one-on-one. It is important to refer to the client's real needs and provide value, making it easy for them to obtain more information, access a promotion or whatever is being proposed to them through the appropriate information and, if necessary, links that lead them to obtain the extra they need.
Images in commercial emails can be a great ally of the text, helping messages to be better interpreted, while being consistent with the company's image and avoiding overusing them so as not to overload the email and harm the loading time for the customer.
It is also important to put yourself in the customer's shoes and think about how and when they will receive the message . It is essential to adjust the sending time to optimize the opening and reading rate of emails, and the format must be adapted to different devices, since customers open emails on smartphones, tablets and computers, which have different email systems and it cannot be that everything looks good on some and not on others.
