Digital influencers in your marketing campaign
Posted: Tue Dec 03, 2024 8:45 am
When you choose a product, you always want to know the opinion of people who have already used it, right? This need for a reliable reference, with which you identify, is what made companies add digital influencers to their marketing strategies.
It's the famous influencer marketing.
Before the rise of the internet, you would ask your closest friends, parents, and family for feedback. Today, your circle of trust has grown. And digital influencers are part of it.
But who are these digital influencers? They are captivating people, internet references in some subject. They have become personalities that represent a type of authority for their followers.
influencer marketing
Digital influencers are on several platforms
Having your product or service reviewed by digital influencers can give it prestige and increase its reach on the internet. To understand better, a report by TapInfluence and Influitive found that 92% of consumers pay more attention to people who serve as references than to any other source. In other words, the opinion of someone who has used and experienced your product counts a lot!
Is your company ready to use digital influencers correctly? Check out our tips for implementing influencer marketing:
Set your goal
As with any digital marketing strategy, you need usa business fax list to define your objective. Do you want more engagement on your page, or do you want to sell a specific product? Is your goal to increase your brand’s authority in the industry, or to educate customers about using your services?
Once the purpose has been outlined, it is time to plan the use of digital influencers.
Choose the influencer well
Do some research among digital influencers. Finding out which ones are in line with your brand is essential. You need to know what audience they speak to and whether the language they use is similar to that of your company.
Imagine that you own a technology school aimed at children. A young influencer, an expert in games and the like, has a much better chance of reaching your audience. Another influencer with a travel and tourism tips page won't make much of a difference. Do you agree?
So, try to be where your audience is too!
Evaluate digital influencer engagement
Before entering into a partnership, you need to evaluate the possible return it will bring you.
Remember the goals you set in your digital marketing plan and analyze the influencer’s relevance. This is when you should follow their social media.
See which platforms they are present on. Is this where your audience is also? Monitor the engagement of followers, as quantity does not always tell the whole story. You need to observe engagement with likes, comments and shares to know the relevance of the digital influencer on that network. Knowing who really motivates the audience is essential to establishing a partnership.
It's time to close the partnership
At this stage, you need to assess your company's budget. Major digital influencers currently charge for posting. Prices can vary. However, there are many who offer partnerships with product samples or vouchers.
Look for influencers that fit within your digital marketing planning budget.
PLAN
Remember that every digital marketing strategy must be planned before being executed.
Keep in mind that digital influencers will not reach your entire audience. You need to align other strategies together.
And don't forget: the content they share must be relevant to your lead!
People look to influencers for reviews, tips, and even criticism. Use this space to showcase relevant aspects of your brand.
At ETC Comunicação, we work with specific influencers for each client. Want to know which digital influencer can boost your online relevance? Get in touch with us and set up your influencer marketing plan now.
It's the famous influencer marketing.
Before the rise of the internet, you would ask your closest friends, parents, and family for feedback. Today, your circle of trust has grown. And digital influencers are part of it.
But who are these digital influencers? They are captivating people, internet references in some subject. They have become personalities that represent a type of authority for their followers.
influencer marketing
Digital influencers are on several platforms
Having your product or service reviewed by digital influencers can give it prestige and increase its reach on the internet. To understand better, a report by TapInfluence and Influitive found that 92% of consumers pay more attention to people who serve as references than to any other source. In other words, the opinion of someone who has used and experienced your product counts a lot!
Is your company ready to use digital influencers correctly? Check out our tips for implementing influencer marketing:
Set your goal
As with any digital marketing strategy, you need usa business fax list to define your objective. Do you want more engagement on your page, or do you want to sell a specific product? Is your goal to increase your brand’s authority in the industry, or to educate customers about using your services?
Once the purpose has been outlined, it is time to plan the use of digital influencers.
Choose the influencer well
Do some research among digital influencers. Finding out which ones are in line with your brand is essential. You need to know what audience they speak to and whether the language they use is similar to that of your company.
Imagine that you own a technology school aimed at children. A young influencer, an expert in games and the like, has a much better chance of reaching your audience. Another influencer with a travel and tourism tips page won't make much of a difference. Do you agree?
So, try to be where your audience is too!
Evaluate digital influencer engagement
Before entering into a partnership, you need to evaluate the possible return it will bring you.
Remember the goals you set in your digital marketing plan and analyze the influencer’s relevance. This is when you should follow their social media.
See which platforms they are present on. Is this where your audience is also? Monitor the engagement of followers, as quantity does not always tell the whole story. You need to observe engagement with likes, comments and shares to know the relevance of the digital influencer on that network. Knowing who really motivates the audience is essential to establishing a partnership.
It's time to close the partnership
At this stage, you need to assess your company's budget. Major digital influencers currently charge for posting. Prices can vary. However, there are many who offer partnerships with product samples or vouchers.
Look for influencers that fit within your digital marketing planning budget.
PLAN
Remember that every digital marketing strategy must be planned before being executed.
Keep in mind that digital influencers will not reach your entire audience. You need to align other strategies together.
And don't forget: the content they share must be relevant to your lead!
People look to influencers for reviews, tips, and even criticism. Use this space to showcase relevant aspects of your brand.
At ETC Comunicação, we work with specific influencers for each client. Want to know which digital influencer can boost your online relevance? Get in touch with us and set up your influencer marketing plan now.