Improve sales with the design of an online store
Posted: Tue Dec 17, 2024 9:04 am
Integrating your online store design will save your business from getting stuck. If you don't know how to do it, here are three simple steps.
This situation probably sounds similar to you. After a few good months or maybe years of operation, your business seems to be stagnating. You've tried different marketing strategies that have brought you few sales and you're wondering if there's something better you could be trying.
The answer is yes, and it has to do with a trend that has already become a reality for several years: applying the design of an online store to your business.
If you still have questions about what it means to have a store of this style and implement it in your business, you have reached a good starting point.
3 things you should know about how to improve your company's sales with the design of an online store:
1. The unstoppable force of online commerce
A few years ago, there was a strong taboo that still persists today about buying online: it was an imminent danger that would end up making you lose money and probably even be scammed.
Of course, there was an immeasurable fear since you had to give out all your credit card information. Unbelievable! However, although there were several cases of phishing and identity theft, people and the Internet began to protect users more and more frequently and intelligently, making the frequency of purchases increase rapidly.
Nowadays, both e-commerce and m-commerce (purchases made through mobile devices) continue to grow at a constant pace, forcing traditional businesses to adapt or slowly die in oblivion in the face of a totally digitalized lifestyle that is making giant strides.
2. How is user information protected when making online purchases?
Personal information is the most valuable thing on the Internet today, cambodia business email list and that is why all websites that have online store designs require some extra security measures than a normal site in order to guarantee a good experience. To mention a few:
https or SSL security certificate: This encrypts the data so that no one can read the sensitive information and so that it can travel safely between the user's computer and the server where your page is hosted.
Firewall and malware protection and scanning: Protect your site from threats and hackers who can modify and sabotage your site in order to obtain sensitive information or scam your users.
Payment Gateway: Responsible for providing validity and trust before and during the payment process on a website through transactions to certified accounts so that your money is safe and well invested.
3. How can I get an online store design for my business?
To start, you need to understand what your site is built on. There are many websites that separate the two parts, their business site and the shopping cart, in order to have much tighter control.
E -commerce requires a certain technical capacity and must ensure that it is always online, so it is probably a good idea to have it on a VPS or dedicated server with all the protection requirements to avoid any problems.
When it comes to shopping carts, there are many established commercial options on the market that can be adapted to your site depending on its initial structure, to mention a few names are Magento, WooCommerce or Shopify.
The big key to pay attention to is the integration of these shopping carts with the Payment Gateway that will allow you to create and receive payments on the site. If these cannot connect correctly to your site and without having limitations in your country, you will have to take a step back.
Remember to contact a web professional or web development agency so they can advise you on the best solution for the size of your project and indicate whether it is scalable in the short and medium term.
Improving your company's sales by designing an online store represents a significant investment that may seem unnecessary at first. However, as the years go by, it will go from becoming a competitive advantage to a mandatory requirement for any company, since it is possible that your customers are becoming more and more digital.
These types of projects and implementations are not usually quick to create, as they involve various analyses of the impact they may have on your business, logistics capabilities, policies and management of products, and technological improvements for which your company may not yet be prepared.
Investigate little by little and prepare that big step firmly so you can enter into direct competition in the world of e-commerce and match up with your competition without fear of being left behind.
This situation probably sounds similar to you. After a few good months or maybe years of operation, your business seems to be stagnating. You've tried different marketing strategies that have brought you few sales and you're wondering if there's something better you could be trying.
The answer is yes, and it has to do with a trend that has already become a reality for several years: applying the design of an online store to your business.
If you still have questions about what it means to have a store of this style and implement it in your business, you have reached a good starting point.
3 things you should know about how to improve your company's sales with the design of an online store:
1. The unstoppable force of online commerce
A few years ago, there was a strong taboo that still persists today about buying online: it was an imminent danger that would end up making you lose money and probably even be scammed.
Of course, there was an immeasurable fear since you had to give out all your credit card information. Unbelievable! However, although there were several cases of phishing and identity theft, people and the Internet began to protect users more and more frequently and intelligently, making the frequency of purchases increase rapidly.
Nowadays, both e-commerce and m-commerce (purchases made through mobile devices) continue to grow at a constant pace, forcing traditional businesses to adapt or slowly die in oblivion in the face of a totally digitalized lifestyle that is making giant strides.
2. How is user information protected when making online purchases?
Personal information is the most valuable thing on the Internet today, cambodia business email list and that is why all websites that have online store designs require some extra security measures than a normal site in order to guarantee a good experience. To mention a few:
https or SSL security certificate: This encrypts the data so that no one can read the sensitive information and so that it can travel safely between the user's computer and the server where your page is hosted.
Firewall and malware protection and scanning: Protect your site from threats and hackers who can modify and sabotage your site in order to obtain sensitive information or scam your users.
Payment Gateway: Responsible for providing validity and trust before and during the payment process on a website through transactions to certified accounts so that your money is safe and well invested.
3. How can I get an online store design for my business?
To start, you need to understand what your site is built on. There are many websites that separate the two parts, their business site and the shopping cart, in order to have much tighter control.
E -commerce requires a certain technical capacity and must ensure that it is always online, so it is probably a good idea to have it on a VPS or dedicated server with all the protection requirements to avoid any problems.
When it comes to shopping carts, there are many established commercial options on the market that can be adapted to your site depending on its initial structure, to mention a few names are Magento, WooCommerce or Shopify.
The big key to pay attention to is the integration of these shopping carts with the Payment Gateway that will allow you to create and receive payments on the site. If these cannot connect correctly to your site and without having limitations in your country, you will have to take a step back.
Remember to contact a web professional or web development agency so they can advise you on the best solution for the size of your project and indicate whether it is scalable in the short and medium term.
Improving your company's sales by designing an online store represents a significant investment that may seem unnecessary at first. However, as the years go by, it will go from becoming a competitive advantage to a mandatory requirement for any company, since it is possible that your customers are becoming more and more digital.
These types of projects and implementations are not usually quick to create, as they involve various analyses of the impact they may have on your business, logistics capabilities, policies and management of products, and technological improvements for which your company may not yet be prepared.
Investigate little by little and prepare that big step firmly so you can enter into direct competition in the world of e-commerce and match up with your competition without fear of being left behind.