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Getting the most out of your content with a coherent story [10 steps]

Posted: Tue Dec 17, 2024 8:31 am
by chandon
Imagine this: You’ve been working hard on your website for months. It’s your passion, your vision, and your place in the digital world. But then, without warning, you see traffic to certain pages plummet. What’s going on? You might be stuck with Google’s Site Reputation Abuse update. This update is designed to provide users with even more relevant information. While it’s not fully active yet, it’s currently being manually enforced.


What does this mean to you?
Google asks us to stay alert and involved. Does your site feel like one beautiful story or are there 'deviant' chapters that distract the reader? Take Rituals for example : their website and products breathe coherence. Every sms gateway bulgaria scent and packaging takes you into a world of peace and rituals, based on age-old traditions. Every detail is right and tells a story. Does your website feel like that too or does it contain content that does not match your core message at all?

Let's work together to clarify your core message and ensure coherence, in just 10 steps .

1. Know who your audience is
Who are the people behind the scenes consuming your content? Dive into their world! What makes them tick? Play on their curiosity. Invite them into an engaging conversation and leave them hungry for your insights.

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2. Make yourself the superhero
Think of yourself as the savior in need. How are you going to tackle the challenges of your target audience? Think of those moments when you help someone overcome an obstacle. Give them the tools they need!

3. Turn your story into an adventure
Use storytelling to bring your message to life. Think of Efteling: everything they do breathes adventure. Whether you visit their website, rides or see their social media, you feel the magic — specifically Winter Efteling at the moment — and you want to become part of their fairytales.