Big Data: The importance of data marketing for your company
Posted: Tue Dec 17, 2024 7:30 am
Most marketers are familiar with analyzing data to uncover trends that can help their current and future campaigns, but few organizations are able to react to data and statistics quickly, and offer “real-time” responses to trends, whether positive or negative.
Big Data is a “trendy” topic these days, mostly due to its overuse and confusing use in news headlines by some media outlets and bloggers. However, the overall landscape of data usage is changing and it is important to adapt to survive this dynamic stage.
The use of data as an integral part gcash data of marketing is a phenomenon that cannot be ignored and proactive measures must be taken to be competitive. But how can this be achieved?
Data itself has no inherent value. What is important is to define how to use data to create information that provides real value and with which consultants and marketers can make decisions. However, companies are inundated with constant flows of information about their users or customers and it has become increasingly difficult to distinguish the important and interesting information from the data that is not so interesting.
For example, a common challenge in the tourism sector is being able to maintain a constant relationship with customers. Tourists tend to do research online and then select an offer that meets their requirements, needs or possibilities. They do their research and searches online to select a destination, a supplier, but they do not actually have brand loyalty to any particular supplier.
You may also be interested in: Increased search for coupons and discounts via smartphones
This usually happens once or at best twice a year, so the time between customer interactions is very long in this sector and interactions are actually rare when consumers tend to turn to the old-fashioned “meta-search engines” that “for profit” display the global offering. If the travel industry could manage to be more personal with its dealings with customers and really engage them as individuals, then companies would start to see a higher degree of brand loyalty and repeat customer loyalty and re-selling would become a reality.
Big Data is a “trendy” topic these days, mostly due to its overuse and confusing use in news headlines by some media outlets and bloggers. However, the overall landscape of data usage is changing and it is important to adapt to survive this dynamic stage.
The use of data as an integral part gcash data of marketing is a phenomenon that cannot be ignored and proactive measures must be taken to be competitive. But how can this be achieved?
Data itself has no inherent value. What is important is to define how to use data to create information that provides real value and with which consultants and marketers can make decisions. However, companies are inundated with constant flows of information about their users or customers and it has become increasingly difficult to distinguish the important and interesting information from the data that is not so interesting.
For example, a common challenge in the tourism sector is being able to maintain a constant relationship with customers. Tourists tend to do research online and then select an offer that meets their requirements, needs or possibilities. They do their research and searches online to select a destination, a supplier, but they do not actually have brand loyalty to any particular supplier.
You may also be interested in: Increased search for coupons and discounts via smartphones
This usually happens once or at best twice a year, so the time between customer interactions is very long in this sector and interactions are actually rare when consumers tend to turn to the old-fashioned “meta-search engines” that “for profit” display the global offering. If the travel industry could manage to be more personal with its dealings with customers and really engage them as individuals, then companies would start to see a higher degree of brand loyalty and repeat customer loyalty and re-selling would become a reality.