There are two important things you need to keep a close eye on:
Posted: Tue Dec 17, 2024 7:00 am
Analyze referral traffic
Traffic from the 'referral' channel in Google Analytics is traffic that comes to your site from other external websites, where no (campaign) tagging has been used. And also where a 'referer request header' (preceding url) has been sent along, so that it is not immediately placed in the channel.
Referral traffic are links that website owners or publishers often voluntarily place to your website. You could say that the more referral traffic you have, the better known your brand is. Do you see an increase or decrease in this channel in the long term? Then this could be an indication that your branding is working, or needs more attention.
Referral is often a channel with relatively few users compared to other channels. So always analyze the absolute data of referral and not in percentage comparison with other channels, because they usually have many more users and quickly skew the ratio.
Always filter out internal domains when analyzing. These can often be placed in this channel, and then the analysis is no longer representative. This also applies to domains of sister or parent companies, among others. Also filter out search engines and mail providers. These regularly end up in the referral channel.
Nice growth of the 'clean' referral channel for this customer in recent months.
Map user engagement
Channels such as display and video often have very low macro conversion statistics, such as transactions or lead requests. It is therefore often impossible to judge these channels and campaigns on this. Metrics such as lifetime value are therefore not relevant here. You will have to go a bit more in-depth by performing analyses on a smaller vietnam telegram data level. With some creativity, it is fortunately possible to better map the user engagement on your website. This makes it possible to compare branding campaigns with each other based on data.
However, look beyond the standard Google Analytics engagement metrics such as bounce rate and time on site. For example, you can opt for a custom implementation of Google Analytics in combination with Google Tag Manager.
Measure video viewing density
Although traffic from display usually does not convert directly, you can still assess whether users are interacting with your website. Do you have videos on your website? Then measure the viewing density of your videos on your website. Are the videos watched all the way through? Or do visitors drop out sooner? Once you have this data, you can display it nicely in your favorite dashboard tool.
Measure video audience density.
Creating time clusters
uires a lot of patience, professionalism and knowledge of your data. Hopefully, this article has inspired you to start analyzing your branding and your branding strategy.
Traffic from the 'referral' channel in Google Analytics is traffic that comes to your site from other external websites, where no (campaign) tagging has been used. And also where a 'referer request header' (preceding url) has been sent along, so that it is not immediately placed in the channel.
Referral traffic are links that website owners or publishers often voluntarily place to your website. You could say that the more referral traffic you have, the better known your brand is. Do you see an increase or decrease in this channel in the long term? Then this could be an indication that your branding is working, or needs more attention.
Referral is often a channel with relatively few users compared to other channels. So always analyze the absolute data of referral and not in percentage comparison with other channels, because they usually have many more users and quickly skew the ratio.
Always filter out internal domains when analyzing. These can often be placed in this channel, and then the analysis is no longer representative. This also applies to domains of sister or parent companies, among others. Also filter out search engines and mail providers. These regularly end up in the referral channel.
Nice growth of the 'clean' referral channel for this customer in recent months.
Map user engagement
Channels such as display and video often have very low macro conversion statistics, such as transactions or lead requests. It is therefore often impossible to judge these channels and campaigns on this. Metrics such as lifetime value are therefore not relevant here. You will have to go a bit more in-depth by performing analyses on a smaller vietnam telegram data level. With some creativity, it is fortunately possible to better map the user engagement on your website. This makes it possible to compare branding campaigns with each other based on data.
However, look beyond the standard Google Analytics engagement metrics such as bounce rate and time on site. For example, you can opt for a custom implementation of Google Analytics in combination with Google Tag Manager.
Measure video viewing density
Although traffic from display usually does not convert directly, you can still assess whether users are interacting with your website. Do you have videos on your website? Then measure the viewing density of your videos on your website. Are the videos watched all the way through? Or do visitors drop out sooner? Once you have this data, you can display it nicely in your favorite dashboard tool.
Measure video audience density.
Creating time clusters
uires a lot of patience, professionalism and knowledge of your data. Hopefully, this article has inspired you to start analyzing your branding and your branding strategy.