Lidl supermarket chain opens online store – Ecommerce
Posted: Tue Dec 17, 2024 6:56 am
Discount supermarket Lidl has opened its online store, but not to sell its own products, but rather to open up new business opportunities by selling products such as flowers, travel and internet connections, among others.
At the moment, this store is only available in some of the markets where Lidl is present, such as Germany and Ireland, although it is expected that in the medium term it will transfer the business formula to other territorial markets such as Spain. The business formula is the usual one for distance selling: customers place their facebook data orders on the website by filling their shopping cart, place the order and receive the products within two or three days with a shipping cost of 3.95 euros.
Lidl is thus following in the footsteps of one of its main competitors, Plus, which has long offered a wide variety of products in its online store, from low-displacement motorcycles to furniture.
Given the current international economic situation, in which consumers have gone from consuming "what they want" to consuming "what they can", the rise of so-called "Discount" establishments is confirmed as a reality, increasing their market share in all countries compared to traditional supermarket chains (Carrefour, Alcampo, etc.). This is why these chains, through their Marketing departments, are currently betting on new technologies and thus using the synergies of their conventional businesses to apply them to their new online businesses.
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At the moment, this store is only available in some of the markets where Lidl is present, such as Germany and Ireland, although it is expected that in the medium term it will transfer the business formula to other territorial markets such as Spain. The business formula is the usual one for distance selling: customers place their facebook data orders on the website by filling their shopping cart, place the order and receive the products within two or three days with a shipping cost of 3.95 euros.
Lidl is thus following in the footsteps of one of its main competitors, Plus, which has long offered a wide variety of products in its online store, from low-displacement motorcycles to furniture.
Given the current international economic situation, in which consumers have gone from consuming "what they want" to consuming "what they can", the rise of so-called "Discount" establishments is confirmed as a reality, increasing their market share in all countries compared to traditional supermarket chains (Carrefour, Alcampo, etc.). This is why these chains, through their Marketing departments, are currently betting on new technologies and thus using the synergies of their conventional businesses to apply them to their new online businesses.
You may also be interested in: Esker reinforces its commitment to emerging sectors and Cloud solutions in Spain
Related articles:
Key aspects of success when choosing products for an online store – Ecommerce
Good times for e-commerce
Behavioral Marketing – The trend of online Marketing
The online sports store Deporvillage.com closes its first capital increase
E-commerce maturity, related legislation and reputational risk
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Presentation of the book “The Word and the Tao” by Mario Conde.