Start the video by explaining who you are and the product or service you offer
Posted: Tue Dec 17, 2024 6:05 am
Show some examples of how other people in a similar situation to the prospect have benefited from what you have to offer. Then, end the video by explaining what steps they should take next, such as scheduling a meeting with you.
You can use a sales letter template to structure your video. Make sure to keep in mind basic things like recording the video in a quiet, well-lit place to have a well-crafted video.
Add a video thumbnail to your message
You should not directly embed a video in your email. Many email providers risk managers email lists will not load the video properly in the message. If you embed the video directly, many of the recipients may not see the message and therefore it will not serve its purpose.
Instead of embedding the video, you can embed a thumbnail image of the video. The thumbnail should be visually appealing.
This increases the chance that a prospect will click on the link. You can customize the video thumbnail the same way you would customize an email.
Create a landing page for the video
Ideally, your video should be hosted on a video landing page. You will most likely need to design a custom page for your campaign.
Start with a simple design. You should have a catchy headline, the video front and center, and a prominent call to action (CTA) or form. SharpSpring's example should inspire your landing page design.
Keep it simple.
Make sure your CTA is strong, too. A strong call to action starts with a command. “Schedule your meeting now” (see example above) or “Book a call now,” for example. You should end your video by explaining the next steps in the process. That way, they know what to expect when they submit an inquiry.
Send video testimonials to potential clients
Why not have a satisfied customer do the selling for you?
When satisfied customers promote your product to others, prospects are more likely to trust their word because these reviews are based on personal experiences. The result? Your prospects are more likely to convert.
Upselling customers through video marketing
Let’s say your prospect becomes a paying customer. That shouldn’t mean you’ll stop sending them video sales emails. According to OutboundEngine, acquiring a new customer can cost five times more than retaining an existing customer. You should instead try to entice your customer to make another purchase or upgrade the product they purchased.
To effectively increase sales, you need to segment your customers based on past purchases. For example, if a company purchased a course on email marketing, you can create a video advertising your updated email marketing course and send it to them.
You can use a sales letter template to structure your video. Make sure to keep in mind basic things like recording the video in a quiet, well-lit place to have a well-crafted video.
Add a video thumbnail to your message
You should not directly embed a video in your email. Many email providers risk managers email lists will not load the video properly in the message. If you embed the video directly, many of the recipients may not see the message and therefore it will not serve its purpose.
Instead of embedding the video, you can embed a thumbnail image of the video. The thumbnail should be visually appealing.
This increases the chance that a prospect will click on the link. You can customize the video thumbnail the same way you would customize an email.
Create a landing page for the video
Ideally, your video should be hosted on a video landing page. You will most likely need to design a custom page for your campaign.
Start with a simple design. You should have a catchy headline, the video front and center, and a prominent call to action (CTA) or form. SharpSpring's example should inspire your landing page design.
Keep it simple.
Make sure your CTA is strong, too. A strong call to action starts with a command. “Schedule your meeting now” (see example above) or “Book a call now,” for example. You should end your video by explaining the next steps in the process. That way, they know what to expect when they submit an inquiry.
Send video testimonials to potential clients
Why not have a satisfied customer do the selling for you?
When satisfied customers promote your product to others, prospects are more likely to trust their word because these reviews are based on personal experiences. The result? Your prospects are more likely to convert.
Upselling customers through video marketing
Let’s say your prospect becomes a paying customer. That shouldn’t mean you’ll stop sending them video sales emails. According to OutboundEngine, acquiring a new customer can cost five times more than retaining an existing customer. You should instead try to entice your customer to make another purchase or upgrade the product they purchased.
To effectively increase sales, you need to segment your customers based on past purchases. For example, if a company purchased a course on email marketing, you can create a video advertising your updated email marketing course and send it to them.