Six digital tools that every Marketing Director needs

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Although it may seem obvious, let's start with the most basic: before launching a marketing campaign, we must be clear about what the message of the campaign is going to be. Whether it is the launch of a new product or the publication of a new ebook, the message must be very clear. Once defined, you must know how to convey this message and stay true to whatever it is that you are offering or promoting. If you manage to convey a clear and attractive message, people will participate with your proposals and you will be able to say that your campaign was effective.

So the fundamental question is how to get the message across and reach the audience effectively. To do this, there are 6 tools that should be present in all your marketing campaigns:

1. Calls to action: A call to action is a button or image that highlights certain information so that visitors can take advantage of a special offer. This tool, although simple and small, will be the most important in your campaign since it allows your audience to take the first step in your sales process.

An average website contains a lot of information, which can be overwhelming for a visitor who doesn't know where to go. That's why it's necessary to mark a path and suggest interesting options. An effective call to action can make the difference between a casual visitor and a sales lead or prospect. The call to action not only works as a call to attention, but also proposes the topics that will be discussed.

2. Landing pages: Landing pages are pages created with the purpose b2c cell phone number list of guiding the traffic that arrives at a website to convert it into a lead. On a landing page, an exchange of information takes place between your company and the visitor. The company offers attractive content (a study, an ebook, a demo, etc.) and the visitor in return leaves their contact information. With their information, you can establish subsequent contacts and help the person move forward in the purchasing



3. Email: Using email in your digital strategy allows you to build and nurture relationships with people who enter your database through your blog, website and social media. Depending on who your first contact was, you can send personalized and specific content to each of your leads. In other words, email allows you to advance in the level of depth of interaction with people and advance in the process of converting them into sales prospects.

4. Blog: A website, no matter how complete it is, does not provide all the information that the user needs and demands when making a purchasing decision. To fill the gaps, it is necessary to have a space where you can talk about the topics you know best and that interest your audience. This is the main function of a blog: to provide a space for you or your company to be more visible to your audience and the world.

5. Social Media: The primary function of social