Why does (almost) nobody know about your company?
Posted: Tue Dec 17, 2024 5:32 am
Leaving aside the sole proprietorships, the self-employed and the large ones, the business fabric of Spain is made up of hundreds of thousands of SMEs . They all compete with each other, with the large ones and, in most cases, with rivals from international markets. There are 23 million in Europe alone . And you still wonder why (almost) nobody knows about your company?
Your brand may make better furniture cell phone number list than IKEA, higher quality food products than McDonalds, provide better IT services than IBM or produce higher quality fashion than Zara, but these brands are better known than yours .
Famous brands, owned by large companies, are so because they manage to reach their potential customers and not just by using their checkbook. They dedicate time and resources to communicating. However, you should not give up or give in to despair, because there is room for everyone .
Are you doing things right in communication ?
Find your reality. You may have been running your business for years and still have some questions to ask yourself. Why am I struggling to reach potential customers? Why isn't my business featured in the media as much as my competition? Why am I not attracting as many potential customers as I'd like?
Create a story. Once you've asked yourself the questions above, you can start looking for solutions and crafting a story to tell your potential customers. Almost all products and services are the same in quality and method of production. Your competition does what you do (and if they don't, they soon will).
Tell others about it. Position your brand in front of your potential customers to reach their purchasing decision center. It is not just about investing in high-cost, high-impact campaigns. Many effective communication actions can be carried out with a tight budget.
Your brand may make better furniture cell phone number list than IKEA, higher quality food products than McDonalds, provide better IT services than IBM or produce higher quality fashion than Zara, but these brands are better known than yours .
Famous brands, owned by large companies, are so because they manage to reach their potential customers and not just by using their checkbook. They dedicate time and resources to communicating. However, you should not give up or give in to despair, because there is room for everyone .
Are you doing things right in communication ?
Find your reality. You may have been running your business for years and still have some questions to ask yourself. Why am I struggling to reach potential customers? Why isn't my business featured in the media as much as my competition? Why am I not attracting as many potential customers as I'd like?
Create a story. Once you've asked yourself the questions above, you can start looking for solutions and crafting a story to tell your potential customers. Almost all products and services are the same in quality and method of production. Your competition does what you do (and if they don't, they soon will).
Tell others about it. Position your brand in front of your potential customers to reach their purchasing decision center. It is not just about investing in high-cost, high-impact campaigns. Many effective communication actions can be carried out with a tight budget.