Every year, Instagram makes changes to improve the user experience. Users need to understand these changes, but more importantly, marketers need to understand them too.
This year, you can expect updates in four areas, each of which will impact your marketing strategies:
Improving user interaction with content
Increased focus on video content on Instagram
Monetization for influencers and content creators
Security and control
Whether these changes impact your clients' marketing plans or your personal Instagram marketing plan, fully understanding how to adapt to them will make you a better, more effective marketer.
Feed Views
User experience is Instagram's number one priority. asia cell phone number list Providing users with a simple and enjoyable experience with the app is of the utmost importance.
This year, the platform will undergo significant changes to improve the user experience.
First, Adam Mosseri, the head of Instagram, announced that Instagram will be rolling out different viewing options on the home screen, giving users the ability to switch between them. With control over the feed, users will be able to customize their Instagram experience to work for them.
The Home feed will be organized according to what the algorithm thinks you'll be most interested in, and will include recommendations for accounts you don't currently follow but might want to.
The Favorites view will display messages from a list of accounts whose content you don't want to miss.
The Following view will be a chronological feed of content from the accounts you follow, and will not include recommendations to follow different accounts.
How can you use the new feed as a marketer?
Use the Favorites view to create a list of accounts whose content educates and inspires you. Add celebrity accounts in your industry and posts that provide informative content about your industry. This will ensure that you regularly see content that educates and informs you. Similarly, create a favorites list for brand accounts you manage.
Make sure your favorites include accounts you want to strategically engage with.
For example, if you manage a real estate brokerage account on behalf of a brokerage, adding their brokers to your Favorites tab ensures that you receive their social media posts so you can continue to engage with them. Add influencer accounts or potential strategic partners you want to engage with to your Favorites list to stay up to date with their content and improve your own engagement tactics.
Use your Favorites feed as a place to monitor competitors and industry leaders. It's always a good idea to keep an eye on what your competitors and industry leaders are doing.
