Make your words powerful: start with creative techniques
Posted: Tue Dec 17, 2024 4:48 am
Video. If you use videos in your stories, make sure they are around 15 seconds per page. And that the videos you use are subtitled.
AMP Test. Test your story in Google's AMP Tester . This way you can be sure that your story is indexed correctly.
Structured data (optional). Add structured data to your story so that Google and other search engines can better understand what the content is about. The following 4 markups are possible for stories:
Article
LocalBusiness
Recipe
VideoObject
Some nice examples
Want to see what Web Stories can do for you? There are already a lot of them in circulation. For example, check out the story of:
BBC on what humans left behind on the moon
USA Today on Beyoncé
The Atlantic on the gold rush in the Amazon
I am convinced that we will see Google Web Stories very much in the search results! Do you also want to get started with this? I am happy to help you with this.
How do you write a story that is not only captivating, but also invites liking, sharing and/or commenting? This training can help you develop skills to present information online in a creative and persuasive way, which is important if you want to communicate about complex topics such as framing. Want to know more? Check out the training here
Is your company not organizing any events yet? 3 reasons to dive into this
Tomorrow at 12: discover the best Christmas laos telegram data commercials of 2024 in the free webinar. Register
Red Bull is not only associated with the drink, but especially with the series of bizarre events that they host or sponsor. Think of events like Red Bull Cliff Diving, Red Bull Air Race and Red Bull Crashed Ice. This marketing strategy around events gives the company a lot of fame worldwide. Because of this, it is now one of the most valuable and well-known brands. In this blog I share three reasons why every organization should organize an event.
Organizing events seems to be reserved for larger companies. But the rapid transformation to online events has recently brought an incredible amount of opportunities for every organization. Recent research showed that 85% of marketing managers see events as a crucial part of business success.
Corona or not, marketing managers still spend an average of 20% of their budget on events. Of the estimated 20,000 events that normally take place in the Netherlands, 80% are B2B and B2E. Only 20% are B2C. 'Online' is currently the norm due to all the uncertainties and has also become the standard for many organizations, I see at many events that I am allowed to participate in.
AMP Test. Test your story in Google's AMP Tester . This way you can be sure that your story is indexed correctly.
Structured data (optional). Add structured data to your story so that Google and other search engines can better understand what the content is about. The following 4 markups are possible for stories:
Article
LocalBusiness
Recipe
VideoObject
Some nice examples
Want to see what Web Stories can do for you? There are already a lot of them in circulation. For example, check out the story of:
BBC on what humans left behind on the moon
USA Today on Beyoncé
The Atlantic on the gold rush in the Amazon
I am convinced that we will see Google Web Stories very much in the search results! Do you also want to get started with this? I am happy to help you with this.
How do you write a story that is not only captivating, but also invites liking, sharing and/or commenting? This training can help you develop skills to present information online in a creative and persuasive way, which is important if you want to communicate about complex topics such as framing. Want to know more? Check out the training here
Is your company not organizing any events yet? 3 reasons to dive into this
Tomorrow at 12: discover the best Christmas laos telegram data commercials of 2024 in the free webinar. Register
Red Bull is not only associated with the drink, but especially with the series of bizarre events that they host or sponsor. Think of events like Red Bull Cliff Diving, Red Bull Air Race and Red Bull Crashed Ice. This marketing strategy around events gives the company a lot of fame worldwide. Because of this, it is now one of the most valuable and well-known brands. In this blog I share three reasons why every organization should organize an event.
Organizing events seems to be reserved for larger companies. But the rapid transformation to online events has recently brought an incredible amount of opportunities for every organization. Recent research showed that 85% of marketing managers see events as a crucial part of business success.
Corona or not, marketing managers still spend an average of 20% of their budget on events. Of the estimated 20,000 events that normally take place in the Netherlands, 80% are B2B and B2E. Only 20% are B2C. 'Online' is currently the norm due to all the uncertainties and has also become the standard for many organizations, I see at many events that I am allowed to participate in.