Reach Planner uses real-time YouTube data to show you the expected reach based on your campaign settings: audience, budget, ad types, and more.
Modify your contributions and you will see how they affect the projected reach and frequency per audience of your campaign.
►Carter's, the children's clothing retailer, used Reach Planner for its "Hello, Optimism" campaign to understand the reach and frequency of both its first-party audience and Google audience segments for new moms.
Carter’s agency, Merkle, was able to identify the right budget and strategy skype database needed to drive the most impact for a large, unique audience. As a result, the team’s YouTube campaign delivered a unique reach of 51 million at a cost per view 40% lower than their average YouTube campaign.
With TV in Reach Planner, you can also plan YouTube alongside TV to understand the combined reach and improved efficiency of your overall campaign.
In this two-minute case study video, the Pepsi Vietnam team explains how they used TV in Reach Planner to achieve 19% more reach for a campaign promoting Mirinda, a leading Vietnamese soft drink.
►Optimize your media buys with video reach campaigns
To maximize brand awareness and ad recall, we recommend using two or more CPM formats (skippable, non-skippable, or 6-second bumper ads).
To take the guesswork out of allocating budget between the CPM formats you select, we developed video reach campaigns. Video reach campaigns can be automatically optimized across multiple ad formats to reach the most people possible for the lowest price.
In testing, we saw that, on average, video reach campaigns increased 29% to 44% more at a 16% lower CPM than campaigns using individual formats.
L'Oréal Portugal achieved the highest reach of its campaign by using video reach campaigns to promote Elvive Dream Long Serum.
By relying on automation to maximize reach and awareness results, L'Oréal reached 32% more viewers while reducing its cost per reach point by 41% compared to its manually optimized YouTube campaigns.
