User Interests Are Changing: Use More Videos on Landing Pages
Posted: Tue Dec 17, 2024 4:35 am
User attention and engagement continue to mutate, and video is the main driver. Clickable posts, static images, PDFs, etc. are starting to fade into the background, replaced entirely by video. Over the past few years, video has become the dominant driver of social media engagement on almost every platform, and is gradually creeping into other digital experiences, such as company websites.
Users' interests are changing, stay ahead by suggesting videos
We are seeing engagement through clickable posts, images, PDFs, etc., begin to cell phone number list take a back seat to the ubiquity of video content. Video accounts for over 80% of all internet traffic. This means that a large portion of your target audience consumes video content and therefore expects to see it on your platforms.
Average video viewing time continues to grow
It’s clear that video is important to the average consumer. But how much video does one user consume? Hundreds of millions of hours of video are watched every day. At least half of the world’s population watches five or more videos per day. In 2022, analysts report that the average person will spend more than 100 minutes a day watching videos online. If your audience spends most of their time watching videos, it’s important that you provide them with relevant content to watch so they don’t miss out on other content, even if it’s not related to video.
Provide your audience with a visual experience
If you want to stay ahead of the competition, you should consider trying new video formats on your platforms. What people want to get out of video is a visual experience. An experience means having a memorable, educational, entertaining, sometimes even sensational and emotional experience. If you can create video content that evokes such an emotional experience, you are guaranteed to see positive results.
Video can increase your ROI
There is no doubt that the ROI of video marketing is much higher than other marketing strategies. More than 51% of marketers say that video brings the highest ROI of any other type of content.
One way to stay ahead is to implement a video strategy not only for social media, but also for your corporate website and landing pages for search ad traffic, if you use them.
Short videos on your web pages are a great way to grab people's attention. Adding videos to your site will not only increase the average duration of site viewing (simply because the depth of video viewing statistically is higher than the duration of reading text or viewing static images), but will also increase the number of conversions, including a significant increase in revenue (according to various marketer surveys - up to 80%).
Remember that search engine algorithms are very loyal to videos, so including videos in your content can be an element of search engine optimization.
Users' interests are changing, stay ahead by suggesting videos
We are seeing engagement through clickable posts, images, PDFs, etc., begin to cell phone number list take a back seat to the ubiquity of video content. Video accounts for over 80% of all internet traffic. This means that a large portion of your target audience consumes video content and therefore expects to see it on your platforms.
Average video viewing time continues to grow
It’s clear that video is important to the average consumer. But how much video does one user consume? Hundreds of millions of hours of video are watched every day. At least half of the world’s population watches five or more videos per day. In 2022, analysts report that the average person will spend more than 100 minutes a day watching videos online. If your audience spends most of their time watching videos, it’s important that you provide them with relevant content to watch so they don’t miss out on other content, even if it’s not related to video.
Provide your audience with a visual experience
If you want to stay ahead of the competition, you should consider trying new video formats on your platforms. What people want to get out of video is a visual experience. An experience means having a memorable, educational, entertaining, sometimes even sensational and emotional experience. If you can create video content that evokes such an emotional experience, you are guaranteed to see positive results.
Video can increase your ROI
There is no doubt that the ROI of video marketing is much higher than other marketing strategies. More than 51% of marketers say that video brings the highest ROI of any other type of content.
One way to stay ahead is to implement a video strategy not only for social media, but also for your corporate website and landing pages for search ad traffic, if you use them.
Short videos on your web pages are a great way to grab people's attention. Adding videos to your site will not only increase the average duration of site viewing (simply because the depth of video viewing statistically is higher than the duration of reading text or viewing static images), but will also increase the number of conversions, including a significant increase in revenue (according to various marketer surveys - up to 80%).
Remember that search engine algorithms are very loyal to videos, so including videos in your content can be an element of search engine optimization.