12. Chatbots and conversational marketing
Chatbots and other conversational marketing efforts will take over telegram database the B2B space. People crave human interaction that provides immediate answers to their pain points. No one wants to send an email and wait a week for a salesperson to respond. They want the instant gratification that only chatbots can provide.
13. Forms of communication beyond webinars
In general, people are “disconnected from the web” and looking for new ways to communicate. The growing popularity of platforms like Clubhouse indicates this kind of evolution in both casual and professional communications. File-based written content will continue to be valuable, but it needs to be distributed more creatively. In-app advertising will continue to grow, but marketers need to know how to use it.
14. Real-time shoppable video content
From Amazon’s Shoppable TV and livestreams with links to direct purchases to leading content producers on TikTok and Instagram discussing products and providing a direct link to purchase within the content, brands are finding new and innovative ways to reach shoppers where they spend the most time: on social platforms.
We hope that thanks to these insights on B2B trends, you can have a better outlook for 2022 and be ready to dominate as a service company. On the other hand, we would also like to tell you about the Inbound methodology and an Ebook on how it empowers B2B companies. Best of luck!Buyer Personas: Why is it important to delve into them?
