Few differences in background variables
Posted: Tue Dec 17, 2024 4:06 am
Furthermore, we saw that the damage can be enormous, but also that strong brands recover from a scandal, such as Tiger Woods (took a very long time) and Derksen (went quite quickly). But also that if you are damaged as a personal brand, you can also harm the good cause, as we see with Akwasi and already knew from Lance Armstrong. But we also see that it is useful to investigate what the effects are and not just look at the sentiment of the moment. Where Talpa can continue with Derksen, Nike should perhaps have discontinued as well. And where Akwasi continues in his way, that can have a negative effect on both himself and BLM.
CG Research sample explanation
In the Netherlands, more than 24% have a migration background (source: CBS). The sample distribution with regard to cultural background of this study was as follows: native: 424 (84%), people with a migration background: 70 (14%) and unknown: 8 (2%). The group of natives is therefore overrepresented in the sample. Due to these numbers, it is difficult to determine (statistically significant) whether natives and people with a migration background think differently about india telegram data personal brands, although this is not to be expected based on scientific research (Chen, 2013).
Were there any differences in how people viewed Derksen and Akwasi? For example, between men and women, young and old, or by level of education? There were no differences. There were only small differences between men and women. We notice that this is often the case: when it comes to brand image, men and women do not differ very much. But more about that another time.
As for Akwasi, he was better known to men than to women and that men had more associations than women. But the associations were more positive among women than among men (score 3.9 versus 3.5).
Johan Derksen is equally well known among men and women (score 5.7 versus 5.5), the functional attitude among men is more positive (score 3.9 versus 3.1) than among women and the relationship experienced by men is stronger (3.3 versus 2.5).
In short, men are more positive about Derksen than women, and with Akwasi it is exactly the opposite.
CG Research sample explanation
In the Netherlands, more than 24% have a migration background (source: CBS). The sample distribution with regard to cultural background of this study was as follows: native: 424 (84%), people with a migration background: 70 (14%) and unknown: 8 (2%). The group of natives is therefore overrepresented in the sample. Due to these numbers, it is difficult to determine (statistically significant) whether natives and people with a migration background think differently about india telegram data personal brands, although this is not to be expected based on scientific research (Chen, 2013).
Were there any differences in how people viewed Derksen and Akwasi? For example, between men and women, young and old, or by level of education? There were no differences. There were only small differences between men and women. We notice that this is often the case: when it comes to brand image, men and women do not differ very much. But more about that another time.
As for Akwasi, he was better known to men than to women and that men had more associations than women. But the associations were more positive among women than among men (score 3.9 versus 3.5).
Johan Derksen is equally well known among men and women (score 5.7 versus 5.5), the functional attitude among men is more positive (score 3.9 versus 3.1) than among women and the relationship experienced by men is stronger (3.3 versus 2.5).
In short, men are more positive about Derksen than women, and with Akwasi it is exactly the opposite.