Local Search Ranking Factors
Posted: Tue Dec 17, 2024 4:03 am
Review signals (number of views, speed of views, diversity of reviews, etc.) make up 13% of the ranking factors for local collections/search engines. Google’s “local pack” is a small package of listings that appears just above the organic results. So 13% of the reason these businesses appear first is because of their reviews. Google’s “local search” is the list of results that appear when a searcher clicks “more places” under the local pack.
Time spent on site
The depth and speed of browsing your site is increased by america cell phone number list posting reviews. Reviews are a valuable resource, a kind of "binge" reading. If users who come to your site are looking for accurate information about your product or service, they can become engrossed in reading reviews and testimonials, spending five to ten minutes on your page.
Continue communication with Google reviews
Google Reviews are valuable content . If you use newsletters, digital advertising, or any other type of online marketing, you can direct visitors directly to reviews on your own website. “Our reviews don’t lie” or “See what other customers are saying” are great headlines that encourage the user to click through to your site.
Encourage posting of reviews
You need a sufficient number of reviews to build trust with buyers. If you only have one or two posts, customers won’t have enough to form an opinion. When you put the Google Reviews plugin on your site, make sure everyone knows where and how they can post their own reviews.
The Impact of Reviews on ROI
A Cornell University study found that a hotel can increase its price per stay by 11% for every one-star increase in reviews without losing customers. The benefits of good reviews go beyond the ability to raise your prices, but they certainly help a lot. Not to mention, embedding Google Reviews on your site is completely free and takes just a few minutes.
And finally, a few more statistical facts that prove the advisability of posting Google reviews on a company’s website:
Website visitors who can read and interact with reviews on their site are 58% more likely to convert than those who can't.
When customers can read and interact with reviews, average order value increases by up to 3%.
Time spent on site
The depth and speed of browsing your site is increased by america cell phone number list posting reviews. Reviews are a valuable resource, a kind of "binge" reading. If users who come to your site are looking for accurate information about your product or service, they can become engrossed in reading reviews and testimonials, spending five to ten minutes on your page.
Continue communication with Google reviews
Google Reviews are valuable content . If you use newsletters, digital advertising, or any other type of online marketing, you can direct visitors directly to reviews on your own website. “Our reviews don’t lie” or “See what other customers are saying” are great headlines that encourage the user to click through to your site.
Encourage posting of reviews
You need a sufficient number of reviews to build trust with buyers. If you only have one or two posts, customers won’t have enough to form an opinion. When you put the Google Reviews plugin on your site, make sure everyone knows where and how they can post their own reviews.
The Impact of Reviews on ROI
A Cornell University study found that a hotel can increase its price per stay by 11% for every one-star increase in reviews without losing customers. The benefits of good reviews go beyond the ability to raise your prices, but they certainly help a lot. Not to mention, embedding Google Reviews on your site is completely free and takes just a few minutes.
And finally, a few more statistical facts that prove the advisability of posting Google reviews on a company’s website:
Website visitors who can read and interact with reviews on their site are 58% more likely to convert than those who can't.
When customers can read and interact with reviews, average order value increases by up to 3%.