Nowadays, we no longer need to be convinced of the importance of (correct) data. But how do you know which data to collect and analyze? Danny Oosterveer wrote the book Data-driven marketing (affiliate) about it. Based on scientific insights and practical examples, Danny provides knowledge and skills to translate valuable data into meaningful insights and thus improve marketing efforts.
Marketers need to become skilled at collecting the right data, bringing together different data streams, linking systems, finding and interpreting data, and formulating and implementing actions, says Bram Koster, senior Consultant at Evolve. “The term ‘data-driven marketing’ suggests that having more data is always a good thing. In practice, this turns out to be different and a data-driven machine like marketing automation is only available to a few companies.”
Of course it is nice to have data about a hong kong telegram data banner campaign, so that you can adjust. But maybe the cause of the lack of success is not in the campaign itself, but in external factors that you cannot see in the data.
It is important that online marketers do not just concern themselves with collecting all kinds of data, but that they start asking questions, look for corresponding metrics and especially look beyond the information from the already available data. Do not let yourself be guided by data, but let the data work for you.
Stop being guided by data, let the data work for you.
Danny Oosterveer focuses on the PEACO model (Plan, Execute, Analyze, Communicate, Optimize). The PEACO model is a powerful method to improve the performance of your organization in a data-driven way. Because you go through this circle again and again, you continue to optimize continuously.
Plans
The circle starts with determining a strategy. Danny Oosterveer quotes a statement by management thinker Peter Drucker in his book.
You can't manage what you can't measure.
