Special Considerations on EAT
Posted: Tue Dec 17, 2024 3:58 am
Google's guidelines contain specific notes for some topics that require high EAT . In particular, pages that contain the following YMYL content must have specialized expertise behind them:
Medical advice
Journalistic articles
Information pages on german whatsapp number scientific topics
Financial, legal and tax consultancy
Advice pages on high-risk topics (home improvement, parenting, etc.)
Pages about hobbies that require skills, such as photography or playing the guitar.
High-quality content is qualified, user-centric content.
To create high-quality content that Google will rank (and in good positions), you need to consider the three keys found in the Search Quality Evaluator Guidelines: beneficial purpose, EAT, and YMYL:
Every page must have a purpose, and that purpose must be for the benefit of the user.
Every page needs the right skills. Some pages require higher EAT levels than others due to their subject matter. Sometimes, for non-YMYL or low-YMYL pages, the proof of skill is found in the content itself.
YMYL pages require the highest possible EAT. These pages can have a direct impact on the lives, livelihoods, or happiness of readers.
Finally, it is important to remember that Google's standards are constantly changing. This is because users' expectations of search are also constantly evolving and Google must keep up to stay relevant.
Medical advice
Journalistic articles
Information pages on german whatsapp number scientific topics
Financial, legal and tax consultancy
Advice pages on high-risk topics (home improvement, parenting, etc.)
Pages about hobbies that require skills, such as photography or playing the guitar.
High-quality content is qualified, user-centric content.
To create high-quality content that Google will rank (and in good positions), you need to consider the three keys found in the Search Quality Evaluator Guidelines: beneficial purpose, EAT, and YMYL:
Every page must have a purpose, and that purpose must be for the benefit of the user.
Every page needs the right skills. Some pages require higher EAT levels than others due to their subject matter. Sometimes, for non-YMYL or low-YMYL pages, the proof of skill is found in the content itself.
YMYL pages require the highest possible EAT. These pages can have a direct impact on the lives, livelihoods, or happiness of readers.
Finally, it is important to remember that Google's standards are constantly changing. This is because users' expectations of search are also constantly evolving and Google must keep up to stay relevant.