Form an SEO team
Posted: Tue Dec 17, 2024 3:56 am
When putting together an SEO team, it is important to first look at who internally has influence on SEO performance. Examples:
Marketing Manager: Often decides on the SEO budget and the direction a company wants to take. Is your marketing manager aware of the impact of SEO?
Front-end and back-end developers: have an impact on technology and therefore SEO performance.
Product owner: determines what is developed and therefore what is likely to change in the short term.
Content marketer: writes a lot of content, but does he/she also take your SEO strategy into account?
Data analyst: has a lot of insights into both internal performance and external developments. Do you also link this information to your SEO strategy?
Do you have a list of personas? Then determine which stakeholder has influence on what. I do this by creating an Excel sheet with the different roles vertically in the first column and the subtopics they have influence on horizontally. Think of topics like 'crawling and indexing', 'content', 'internal links', 'external links', 'UX' and 'budget.
If you want to do it right, also determine the impact of a stakeholder. You can do this by dividing the degree of impact into 3 categories (low, medium, high). Link this category to a color and you have a qualitative insight into where potential risks can arise within your SEO team.
The different roles in an overviewWhen do greece telegram data you speak of a success?
Of course, that depends entirely on what you consider success. If the goal of your efforts is a bit of understanding and awareness, then your goal will be achieved quickly by holding a nice sales pitch If you want your team to work effectively with your input, then more is needed.
You can tie success to KPIs like improving average CTR, implementing the number of SEO improvements, or increasing organic traffic. But if you listen and pay attention, there are multiple signs that your team is performing well. Some examples:
A web developer asks, “How can we integrate improvement X into our new CMS without sacrificing SEO performance?”
When a front-end developer asks, “What is the best way to organize our .js and .ccs files so that Google can more easily render (read) our web pages?”
And a content marketer shares: “How are the early results from my latest blog post?”
When a product owner shares the sprint with you before it goes into production.
When your marketing manager asks: “We want to roll out a PR campaign, will this have any impact on SEO? What should
Marketing Manager: Often decides on the SEO budget and the direction a company wants to take. Is your marketing manager aware of the impact of SEO?
Front-end and back-end developers: have an impact on technology and therefore SEO performance.
Product owner: determines what is developed and therefore what is likely to change in the short term.
Content marketer: writes a lot of content, but does he/she also take your SEO strategy into account?
Data analyst: has a lot of insights into both internal performance and external developments. Do you also link this information to your SEO strategy?
Do you have a list of personas? Then determine which stakeholder has influence on what. I do this by creating an Excel sheet with the different roles vertically in the first column and the subtopics they have influence on horizontally. Think of topics like 'crawling and indexing', 'content', 'internal links', 'external links', 'UX' and 'budget.
If you want to do it right, also determine the impact of a stakeholder. You can do this by dividing the degree of impact into 3 categories (low, medium, high). Link this category to a color and you have a qualitative insight into where potential risks can arise within your SEO team.
The different roles in an overviewWhen do greece telegram data you speak of a success?
Of course, that depends entirely on what you consider success. If the goal of your efforts is a bit of understanding and awareness, then your goal will be achieved quickly by holding a nice sales pitch If you want your team to work effectively with your input, then more is needed.
You can tie success to KPIs like improving average CTR, implementing the number of SEO improvements, or increasing organic traffic. But if you listen and pay attention, there are multiple signs that your team is performing well. Some examples:
A web developer asks, “How can we integrate improvement X into our new CMS without sacrificing SEO performance?”
When a front-end developer asks, “What is the best way to organize our .js and .ccs files so that Google can more easily render (read) our web pages?”
And a content marketer shares: “How are the early results from my latest blog post?”
When a product owner shares the sprint with you before it goes into production.
When your marketing manager asks: “We want to roll out a PR campaign, will this have any impact on SEO? What should