Create brand relationships by using brand lovers
Posted: Tue Dec 17, 2024 3:50 am
3. Let influencers evoke the right brand feelings
When your target audience knows the meaning of your brand, the next step is to influence them in how they think and feel about the brand. Just try to think of which brands you think of when you think of Christmas. These are brands that know how to convey the feeling of Christmas (warmth and joy). Transferring this feeling can be done very well by influencers.
Below is another example of sports brand Reebok that is back in full force. The choice of the right well-known influencers, but certainly also an army of 'smaller' influencers who were able to evoke the right brand feelings for Reebok have contributed to this.
And this is not only possible for big brands like Reebok, but also for small businesses. Think of a local nano-influencer who promotes a local espresso bar and evokes the right brand feelings in his or her followers.
The final step in Keller's model is brand resonance, which focuses on the relationships between customer and brand. Or the answer to the question: what about you and me? Brand engagement germany telegram data happens when your customers feel personally and emotionally involved with the brand. This is often the most difficult, but most desirable goal.
Think of Hunkemöller and influencers like Doutzen Kroes who are used for this. As a result, they have scored well on brand resonance for years.
As a marketer, it is important to communicate in a consistent and striking way in this phase. Fortunately, marketing technology and automation make it possible to do this in a sequential manner. This way you can be sure that your customer has seen all messages in the right order. And here too, influencers can play a crucial role. For example, think of influencer generated content that can be used during a remarketing campaign via Facebook or Google Ads.
Influencer marketing for more brand value
Influencer marketing is increasingly showing that it is a full-fledged tool within the marketing mix. The influencer market is expected to only increase in the coming years. So if you approach it well, it can become a good tool for any company. The upcoming holidays could be a moment to make a flying start with this.
When your target audience knows the meaning of your brand, the next step is to influence them in how they think and feel about the brand. Just try to think of which brands you think of when you think of Christmas. These are brands that know how to convey the feeling of Christmas (warmth and joy). Transferring this feeling can be done very well by influencers.
Below is another example of sports brand Reebok that is back in full force. The choice of the right well-known influencers, but certainly also an army of 'smaller' influencers who were able to evoke the right brand feelings for Reebok have contributed to this.
And this is not only possible for big brands like Reebok, but also for small businesses. Think of a local nano-influencer who promotes a local espresso bar and evokes the right brand feelings in his or her followers.
The final step in Keller's model is brand resonance, which focuses on the relationships between customer and brand. Or the answer to the question: what about you and me? Brand engagement germany telegram data happens when your customers feel personally and emotionally involved with the brand. This is often the most difficult, but most desirable goal.
Think of Hunkemöller and influencers like Doutzen Kroes who are used for this. As a result, they have scored well on brand resonance for years.
As a marketer, it is important to communicate in a consistent and striking way in this phase. Fortunately, marketing technology and automation make it possible to do this in a sequential manner. This way you can be sure that your customer has seen all messages in the right order. And here too, influencers can play a crucial role. For example, think of influencer generated content that can be used during a remarketing campaign via Facebook or Google Ads.
Influencer marketing for more brand value
Influencer marketing is increasingly showing that it is a full-fledged tool within the marketing mix. The influencer market is expected to only increase in the coming years. So if you approach it well, it can become a good tool for any company. The upcoming holidays could be a moment to make a flying start with this.