Where can you apply personalization in B2B?
Posted: Tue Dec 17, 2024 3:39 am
A nice slideshare from Netflix shows what personalization means to them:
In B2B, people expect nothing less than a personalized experience . As a B2B marketer, you could apply this to the following channels, for example.
Website
There are several tools that help you personalize the content on a website. This can be based on behavior, IP address, linked data from your marketing automation package or the sales stage a prospect is in. Tools that you could look at are Webeo , Optimizely or the Adobe Experience Cloud .
E-mail
Email is still the channel that scores the best in terms of conversion! So don't miss the opportunity to personalize your emails based on profile data and/or behavioral data and interests. Most A-suppliers in the field of email marketing and marketing automation now offer a (basic) personalization in email.
Chatbots
Chatbots can also offer a personalized denmark telegram data experience. Just think of the recommendations and service that the chatbot makes based on previous purchases on Bol.com:Example of personalization in chatbot Billie in article about b2b marketing trends.But a chatbot can also be linked to marketing automation, allowing you to give important customers VIP treatment. Tools that can do this include Drift , the Dutch Obi4Wan and Intercom .
Advertising
Advertisements can also be personalized. Think of advertisements based on someone's location, the weather or based on a combination of a commercial that is broadcast on TV, combined with time and place. This allows you to show an advertisement during that commercial to people who are scrolling on their smartphone at the same time. The possibilities for personalized advertising are endless!
There are numerous options to base your personalization on in these channels, I wrote about this earlier in this article about data-driven personalization on Frankwatching .
2021: Back to normal for B2B marketing?
It will take a while before we get back to normal . History shows that after a while (and that can take 2 to 10 years according to the Harvard Business Review ) we do what we did. And also that a lot of good often comes out of a pandemic .
In B2B, people expect nothing less than a personalized experience . As a B2B marketer, you could apply this to the following channels, for example.
Website
There are several tools that help you personalize the content on a website. This can be based on behavior, IP address, linked data from your marketing automation package or the sales stage a prospect is in. Tools that you could look at are Webeo , Optimizely or the Adobe Experience Cloud .
Email is still the channel that scores the best in terms of conversion! So don't miss the opportunity to personalize your emails based on profile data and/or behavioral data and interests. Most A-suppliers in the field of email marketing and marketing automation now offer a (basic) personalization in email.
Chatbots
Chatbots can also offer a personalized denmark telegram data experience. Just think of the recommendations and service that the chatbot makes based on previous purchases on Bol.com:Example of personalization in chatbot Billie in article about b2b marketing trends.But a chatbot can also be linked to marketing automation, allowing you to give important customers VIP treatment. Tools that can do this include Drift , the Dutch Obi4Wan and Intercom .
Advertising
Advertisements can also be personalized. Think of advertisements based on someone's location, the weather or based on a combination of a commercial that is broadcast on TV, combined with time and place. This allows you to show an advertisement during that commercial to people who are scrolling on their smartphone at the same time. The possibilities for personalized advertising are endless!
There are numerous options to base your personalization on in these channels, I wrote about this earlier in this article about data-driven personalization on Frankwatching .
2021: Back to normal for B2B marketing?
It will take a while before we get back to normal . History shows that after a while (and that can take 2 to 10 years according to the Harvard Business Review ) we do what we did. And also that a lot of good often comes out of a pandemic .