A simple question, but one you should be able to answer. If not following through on your plans doesn’t really have much of an effect, are the plans worth following through on? On the other hand, if not following through on your plans has huge consequences, then maybe your plans aren’t all that realistic. You may not be able to answer this question with 100% certainty (unless you’re a fortune teller), but consider it a fresh opportunity to challenge yourself. Plus, there’s always the chance that your boss will ask you this question sooner or later. Having a ready-made answer to this won’t hurt his/her opinion of you.
Simple: always set your goals at a bottom-line level.
Let’s go back to our first question: what are australia telegram data 3 million your goals? Well, your main goal is to contribute to the overall bottom line of your business. If you’re a business that relies heavily on lead generation, you need to understand that your business success is not determined by the number of leads you generate, but by the amount of revenue from qualified leads . You need to measure the success of a campaign in revenue.
What’s more, you understand that revenue is one thing, but ultimately your business is looking for profit. So your marketing team needs to be accountable on that front too. Monitoring and reporting not just the ins but also the outs is a must, because this way you’ll be speaking the language your boss speaks. A language that will inspire greater confidence in your abilities and open the door to getting things done faster. He or she will better understand your efforts and see marketing as a revenue and profit center, rather than a “necessary evil” that turns money into attention. Demonstrate the power of a great digital marketing strategy as comprehensively as possible, to the point where even your CEO will want to be a part of the brainstorming for your next big marketing effort.
Strategy > operation
Before you create a campaign, activate a channel, or set up your KPI framework, answer these 11 questions first. Creating your marketing plan is the most important task you will perform as a marketer. So don’t rush into it. Let your strategy guide your operation, not the other way around.
