HubSpot as a Social Monitoring Tool in Inbound Marketing
Posted: Tue Dec 03, 2024 7:18 am
Social Media Monitoring is a vital process within the Inbound Marketing methodology . We must identify and evaluate what is being said about our company, product or brand on Social Networks . Social listening can be applied to clients, prospects , industry leaders, competitors or other users.
There are different keys to listening and different ways to achieve engagement . Social monitoring has a greater implication on real time than on the analysis and measurement that we will carry out after it.
Social Monitoring: What to monitor within our Inbound Marketing methodology
Social monitoring is carried out on social accounts that follow us, that we israel phone number list follow or that mention us through our profiles or tags. But also on a database of Keywords that are relevant to us. The most relevant Keywords correspond to our brand, company, product or service name, etc.
Based on these terms, our choice of monitoring system will focus on the Social Networks that we specify, carrying out a global monitoring of the most relevant articles and messages.
The social monitoring software will perform a simple filtering of them to digest them and act accordingly: notify us, automatic response, etc. There are different social monitoring softwares, with the HubSpot Automated Marketing platform being a reference within Inbound Marketing .
HubSpot makes it easy to customize social listening for your customers, followers, competitors, and prospects.
HubSpot, the relevance of Social Media Monitoring for B2B companies
Social media has changed the way consumers interact with brands. They have become accustomed to interacting in communities where they prefer to talk and communicate online, even with companies.
When they have a good or bad experience with a product or service, consumers want to tell everyone about it, share it with their followers or contacts, not just with the company in question or with their close group of friends.
Many consumers use social media as a shortcut to obtain top-level information about a brand or company; they are not satisfied with traditional word of mouth from friends or family when it comes to hiring a service or buying a product.
They do not believe in the total satisfaction that advertisements and publicity promise, due to previous disappointments or failures on the part of companies.
HubSpot , as a powerful social monitoring software , allows companies to take advantage of reviews, whether negative or positive, to react quickly, achieving greater engagement with the public.
This type of rapid response, even for complaints, helps improve the reputation of our brand or company. The Regional Social Marketing Report study by the analytics and monitoring company SocialBakers compares the time it takes for a user to receive feedback from a brand.
We should not focus exclusively on the attention of potential clients; social monitoring with HubSpot or other social monitoring software goes further, allowing us to follow new trends, monitor the attitude of the public, prospects and clients towards the brand or company and carry out market studies.
We can discover key influencers for our business to build a relationship with and perhaps obtain reviews or articles from them that speak about our services and products, preferably in a positive way. Today, such influencers are already important in any of our marketing campaigns, public relations or product or service launch events.
The importance of Social Monitoring also focuses on returning the feedback obtained from users to Social Networks , that is, creating a two-way communication of thousands of users with a single company or brand. Thanks to HubSpot we can easily return feedback to our social contact database. Companies and individuals who speak or post without listening are just shouting without consideration within Social Media .
There are different keys to listening and different ways to achieve engagement . Social monitoring has a greater implication on real time than on the analysis and measurement that we will carry out after it.
Social Monitoring: What to monitor within our Inbound Marketing methodology
Social monitoring is carried out on social accounts that follow us, that we israel phone number list follow or that mention us through our profiles or tags. But also on a database of Keywords that are relevant to us. The most relevant Keywords correspond to our brand, company, product or service name, etc.
Based on these terms, our choice of monitoring system will focus on the Social Networks that we specify, carrying out a global monitoring of the most relevant articles and messages.
The social monitoring software will perform a simple filtering of them to digest them and act accordingly: notify us, automatic response, etc. There are different social monitoring softwares, with the HubSpot Automated Marketing platform being a reference within Inbound Marketing .
HubSpot makes it easy to customize social listening for your customers, followers, competitors, and prospects.
HubSpot, the relevance of Social Media Monitoring for B2B companies
Social media has changed the way consumers interact with brands. They have become accustomed to interacting in communities where they prefer to talk and communicate online, even with companies.
When they have a good or bad experience with a product or service, consumers want to tell everyone about it, share it with their followers or contacts, not just with the company in question or with their close group of friends.
Many consumers use social media as a shortcut to obtain top-level information about a brand or company; they are not satisfied with traditional word of mouth from friends or family when it comes to hiring a service or buying a product.
They do not believe in the total satisfaction that advertisements and publicity promise, due to previous disappointments or failures on the part of companies.
HubSpot , as a powerful social monitoring software , allows companies to take advantage of reviews, whether negative or positive, to react quickly, achieving greater engagement with the public.
This type of rapid response, even for complaints, helps improve the reputation of our brand or company. The Regional Social Marketing Report study by the analytics and monitoring company SocialBakers compares the time it takes for a user to receive feedback from a brand.
We should not focus exclusively on the attention of potential clients; social monitoring with HubSpot or other social monitoring software goes further, allowing us to follow new trends, monitor the attitude of the public, prospects and clients towards the brand or company and carry out market studies.
We can discover key influencers for our business to build a relationship with and perhaps obtain reviews or articles from them that speak about our services and products, preferably in a positive way. Today, such influencers are already important in any of our marketing campaigns, public relations or product or service launch events.
The importance of Social Monitoring also focuses on returning the feedback obtained from users to Social Networks , that is, creating a two-way communication of thousands of users with a single company or brand. Thanks to HubSpot we can easily return feedback to our social contact database. Companies and individuals who speak or post without listening are just shouting without consideration within Social Media .